NEW YORK, January 22 /PRNewswire/ --

- Taking the Pulse(R) Europe v8.0 Service Gives Insight to Latest 
Technology Trends Among European Physicians

Manhattan Research, a global healthcare and pharmaceutical market
research company, today announced the release of Taking the Pulse(R) Europe
v8.0, its European physician study and strategic advisory service. It offers
in-depth market data and analysis of how physicians across Western Europe
integrate the Internet and technology into their practises. Taking the
Pulse(R) Europe also looks at key trends in pharma company/sales rep
interactions and electronic detailing.

According to the study, European physicians are more reliant than ever on
technology - over 80% who are online reported that the Internet is essential
to their practice. On the Web 2.0 front, physician-only social networks
potential is high, with nearly two-thirds of online physicians interested in
joining this type of community. Also, about two-thirds of physicians online
use Wikipedia as a medical resource monthly or more often - and they're even
recommending it to patients.

Most Visited Physician Websites in 2008
    Country                Website
    United Kingdom         British Medical Journal (BMJ.com)
    Germany                DocCheck (doccheck.com)
    France                 Univadis (univadis.fr)
    Spain                  Diario Medico (diariomedico.com)
    Italy                  Ministero della Salute (ministerosalute.it)



Among physicians using the Internet for professional purposes

Taking the Pulse(R) Europe v8.0 was fielded in Q4 2008 among 1,000
European practising physicians from the United Kingdom, Germany, Spain,
Italy, and France. For more information, visit
http://www.manhattanresearch.com/products/physician/EUphysicians.aspx

To download Manhattan Research's complimentary European Opinion Leader
Roundtable, visit
http://www.manhattanresearch.com/research/roundtables/european-roundtable-200
8.aspx

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a global
pharmaceutical and healthcare market research and strategic advisory firm. We
conduct annual research studies covering eHealth trends among physicians and
consumers in the U.S., Europe, and Asia.

For information, contact sales@manhattanresearch.com, call
+1-212-255-7755, or visit http://www.manhattanresearch.com

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers
best-in-class, high-value information and insights on important sectors of
the healthcare industry. Clients rely on this analysis and data to make
informed decisions. Please visit Decision Resources, Inc. at
http://www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document
   may be trademarks or registered trademarks of their respective holders.

    Manhattan Research                Decision Resources, Inc.
    Maureen Malloy                    Elizabeth Marshall
    +1-212-255-7799                   +1-781-296-2563
    mmalloy@manhattanresearch.com     emarshall@dresources.com