MADISON, Wisconsin, January 22 /PRNewswire/ --

- After extensive international review, Mediasite chosen for speed, 
efficiency and comprehensiveness

Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich
media webcasting and knowledge management, today announced London Business
School, counted among the world's best according to the Financial Times and
BusinessWeek, selected Mediasite as its class capture platform.

"All major business schools are coping with an insatiable demand,
primarily student-driven, for video and podcasting," said Russell Altendorff,
Director of Information Systems for London Business School. "The demographics
of our students are changing. We see an increasing volume of Executive MBA
students who are highly mobile, and with our new centers in Dubai and Hong
Kong, over the last two years we increasingly have a whole cohort of students
taught abroad and as a result we need to deploy more distributed learning."

The School had already been filming lectures and events extensively, but
sought to automate this process to more efficiently meet the huge demand for
a greater volume of filmed classes and events. Staff will begin capturing
courses for the Executive MBA program this spring, and the plan is to then
scale to record lectures for both Full-Time MBA and Executive Education
programs.

"Using Mediasite, we can not only provide online content as a service to
our customers, but also as an adjunct way to support the learning process, so
learning can occur not only through reading, reflection and face-to-face
teaching, but also can be reinforced through access to instruction online,"
said Altendorff.

Prior to selecting Mediasite, the School completed an extensive
international assessment of course capture solutions, including a
comprehensive benchmarking review, site visits at peer business schools to
study their respective capture strategies and formal, scientific evaluation
of responses to the School's publicly-issued RFP.

"During our review, we were impressed with the comprehensiveness of the
solution, how Mediasite addresses the very real and practical day-to-day
demands that we as a support organization meet along the pipeline from class
to website," said Altendorff. "Mediasite offered more administrative tools
and diagnostics, more comprehensive features than its competitors, and that
was important for us because we aim for 100 percent up time for all
technology in a lecture theatre. For us, the more slick the back office is,
the better, and Mediasite is a mature and well-developed product."

"We were equally impressed by the service levels of Sonic Foundry and the
quality of Mediasite's install base. It was very powerful to talk with people
who are using Mediasite and have been for some time, and to hear them speak
so highly of their experiences with the product and the company," added
Altendorff.

London Business School will integrate the Mediasite EX Server platform
within their Microsoft Active Directory and LDAP directories for security and
user authorization. Mediasite RL Recorder will be integrated with AMX room
control and automation systems in one of the school's major lecture theatres,
which also features remote control network cameras, wireless microphones for
presenters, two display screens and a new touch screen, light pen PC system.
Mediasite ML Recorder will be used in a mobile rack system to capture guest
lectures and special events throughout the campus.

"We are proud to partner with an organization of the caliber of London
Business School. It is rewarding to support the expansion and
internationalization of their offerings, and to work together to realize a
shared vision for streamlined, scalable lecture capture," said Rimas
Buinevicius, chairman and CEO of Sonic Foundry.

The patented Mediasite webcasting and content management system quickly
and cost-effectively automates the capture, management, delivery and search
of rich media presentations that combine audio, video and accompanying
graphics for live or on-demand viewing.

With our higher education Mediasite community now topping 600 colleges
and universities, Sonic Foundry is highlighting customer stories that
exemplify the convergence of technology and education. Through webinars, news
and speaking engagements, Mediasite users around the globe are sharing their
best practices for using lecture capture to bridge time and distance,
accelerate research and improve academic performance.

About London Business School

Founded in 1964 and based in the world's best connected city, London 
Business School (www.london.edu) exists to develop break-through insights and
successful leaders that have a positive impact on business around the world.
The School's faculty, from over 30 countries, is grouped into seven subject
areas - Accounting; Economics; Finance; Management Science and Operations;
Marketing; Organisational Behaviour; and Strategic and International
Management.

The School awards 800 degrees every year, across MBA, Executive MBA,
Masters in Finance, Sloan Fellow and PhD programmes. The Executive Education
team offers a portfolio of over 20 open programmes as well as custom-designed
programmes developed to meet the specific needs of organizations. London
Business School is consistently ranked among the top ten business schools in
the world.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader
for rich media webcasting and knowledge management, providing enterprise
communication solutions for more than 1,200 customers in education, business
and government. Powered by Mediasite, the patented webcasting platform which
automates the capture, management, delivery and search of lectures, online
training and briefings, Sonic Foundry empowers people to transform the way
they communicate. Through the Mediasite platform and its Events Services
group, the company helps customers connect a dynamic, evolving world of
shared knowledge and envisions a future where learners and workers around the
globe use webcasting to bridge time and distance, accelerate research and
improve performance.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.