STOCKHOLM, January 26 /PRNewswire/ --

- International Firm Strengthens UK Market

Online advertising management firm Adtoma announced today the appointment
of Ben Humphry to Managing Director of Adtoma UK Limited. In his new
position, Ben will be leading operations in the UK and Ireland as well as
expanding Adtoma's footprint in Europe's largest market.

Ben will tap into his extensive experience working with large online
media owners in the UK and Ireland. He has served as principal consultant on
numerous strategy, operations and workflow projects for clients such as MSN,
AOL, BSkyB and Vodafone. Prior to his current appointment, Ben led MSN's
advertising operations across 39 markets for five years. He was also partner
for Thrive Digital and served as Director, Online Products for Vio Worldwide.

"Ben Humphry is a tremendous asset for Adtoma," said Chief Business
Development Officer Nils Winkler. "There are few that can match his track
record in the industry or his knowledge of the needs and motivations of
publishers. As such, he will be an invaluable resource in our efforts to
become a leader in this crucial market."

"I joined Adtoma because I believe the company is capable of taking huge
market share from competing products," said Ben Humphry. "Having worked in
the online industry for many years, I'd come to the conclusion that an ad
server is an ad server, until I saw a demonstration of Fusion, Adtoma's
flagship application. Adtoma's independent status is a strong asset, and I
expect it will help enable rapid adoption worldwide."

Winkler adds, "The UK is the most competitive market in Europe. It is the
first market US companies approach and usually the place where US companies
such as Operative, Doubleclick or Solbright have their European headquarters.
As such, it is imperative for us to communicate to the UK market how our core
product Fusion offers a complete ad workflow solution, as opposed to our
competitors that provide only parts of the solution."

About Adtoma

Adtoma is an online advertising and media management company based in 
Sweden. It has a global reach with a strong foundation in Europe and is 
currently expanding into North America and Asia. The company's flagship 
product offering is Fusion - a powerful software solution that integrates 
and streamlines the entire media supply chain, from C.R.M. to proposal and 
sales management to advertising operations, resulting in a dramatic increase 
in efficiency and reliability. Fusion is the most comprehensive and intuitive
application on the market. Adtoma's clients are some of the world's leading
media companies, including Bonnier Publications and IDG.

Contact: 
    Pablo Andreu, 
    5W Public Relations, 
    pandreu@5wpr.com, 
    +1-212-584-4281