LONDON, January 29 /PRNewswire/ --     MyThings (http://www.MyThings.com), the global provider of
product-related content for retailers and OEMs, announced today the
acquisition of product review aggregation solution ViewScore.

MyThings will integrate with ViewScore's proprietary text analysis
technology, which enables analysis and aggregation of many product reviews
into one product score. ViewScore.com, which launched in 2006, is one of the
most comprehensive product review databases available today.

MyThings, founded in 2005, has developed the most comprehensive
post-purchase product-related content database, matched to its global
registry of people's belongings. The company closed a $5 million B round in
October 2008 led by Dotcorp Asset Management and London-based GP Bullhound
Sidecar, together with all of the company's original investors, including
Accel Partners and Carmel Ventures.

"The integration of ViewScore's product review platform and technology
into MyThings product suite is creating several new and exciting solutions
for MyThings users and partners which will be launched shortly," said
MyThings founder and CEO Benny Arbel.

"We're excited to have ViewScore's technology and offering integrated
with MyThings, resulting in the most comprehensive source of pre and
post-sale product information available on the Internet," said ViewScore CEO
Tomer Tzach. "This acquisition will create new opportunities for ViewScore's
proprietary technology and talented development team."

About MyThings

Founded in 2005, MyThings' mission is to provide retailers and OEMs with
rich product-related content and services, optimized to drive conversions and
boost retention. MyThings is now delivering its value directly into the
retailer's own website through its Enhanced Account Page (EAP) and Enhanced
Product Page (EPP) product suites. It also serves as a platform for
rich-content, customized retargeting for its partners. MyThings is also a
free online service for consumers that keeps track of purchases and
belongings, and provides online storage of receipt, warranty and other
documents, as well as access to post-purchase product-related content and
services. MyThings also runs Trace.com, an international database of lost and
stolen property used by the world's top auction houses and law enforcement
agencies. MyThings has offices in London, England; Chicago, Illinois; and Tel
Aviv, Israel.

About ViewScore

ViewScore enables consumers to determine 'What to buy' based on analysis,
ranking and aggregation of professional product reviews according to consumer
attributes. Based on the most respected professional product reviews online,
ViewScore's patent-pending TextScore(TM) artificial intelligence and natural
language processing technology analyzes each product review. ViewScore then
aggregates all reviews for each product and provides a ranking for each
product in its product category.

ViewScore's founders, Ami Zivov, Nir Vaksman and Inon Henig, established
the company to help make the purchase decision process simpler and easier
without reading tens of product reviews for each product being considered.

Contact info:
    David Kiashek, VP Sales and Business Development,
    MyThings Europe,
    Email: dk@mythings.com,
    Tel: +44(0)7957-519-012;

    Uriah Av-Ron,
    Email: uriah@oasis-pr.com,
    Tel: +972-50-7-427-087