WALTHAM, Massachusetts, January 29 /PRNewswire/ --

- Award Recognizes Brainshark Content Network for Being an Innovative 
Marketplace of User-Generated Business Learning

Brainshark, Inc., a leader in on-demand presentations, today announced it
has been named a 2008 Learning Leader by Bersin & Associates, the only
research and advisory firm focused on enterprise learning and talent
management. The Learning Leaders Program recognizes organizations that have
developed and implemented effective and efficient approaches to employee
learning and development, resulting in significant business improvement.

The award honors Brainshark for the creation of the Brainshark Content
Network (www.brainshark.com/contentnetwork), an online marketplace of
on-demand, user-generated content for business learning. With the Brainshark
Content Network, professionals can easily view, buy and sell high-impact,
on-demand learning presentations on a wide variety of topics, such as
compliance issues, job functions, soft skills and more. Content is both free
and fee-based, and viewers use social media features to rate, comment on and
share the presentations they see.

"In today's economic climate, organizations are looking for new ideas to
deliver training cost-effectively," said David Mallon, principal analyst for
Bersin & Associates. "The Brainshark Content Network helps organizations meet
these goals and is intuitive and inviting - offering a YouTube-like
experience for engaging with business learning content from topic experts. We
were very impressed by the breadth of the network and by Brainshark's
innovative approach to expanding the eLearning content market."

Bersin & Associates recognized Brainshark in the Learning Leaders "Vendor
Innovation" category, where organizations were evaluated on the following
criteria: business value; innovation and uniqueness; history and proven
effectiveness; price-performance; flexibility, supportability and
maintainability; and ease of use and implementation. Bersin & Associates'
Learning Leaders 2008: Award Winners report, available at
www.bersin.com/llreport2008, dubs the Brainshark Content Network a
"cost-effective marketing channel for subject matter experts to market their
knowledge and expertise to a highly motivated and focused business
community."

"The Brainshark Content Network turns the traditional way of creating and
acquiring eLearning content on its head," said Brainshark CEO Joe Gustafson.
"This new model taps into a vast universe of experts, letting them easily,
quickly and at no cost create compelling content. Organizations, in turn, can
quickly obtain this eLearning content, which is both timely and customizable
to their needs. We are thrilled to be recognized by Bersin & Associates for
our innovation."

About Bersin & Associates

Bersin & Associates is the only research and advisory firm focused solely
on research in enterprise learning and talent management. The company's
WhatWorks(R) research and research-based services are designed to deliver
actionable and practical guidance and to improve operational effectiveness
and business impact. For more information, go to www.bersin.com or call
+1-561-455-0622, extension 223.

About Brainshark, Inc.

Brainshark is the leader in on-demand presentations, transforming static
business content into high-impact communications. Delivered via
Software-as-a-Service (SaaS), Brainshark enables audiences to access and
engage with business content when and how they want. Users also can access
the Brainshark Content Network, the premier online marketplace for on-demand,
user-generated business content. More than 1,000 companies - including a
third of the Fortune 100 - rely on Brainshark software and services to help
sales, marketing, training and HR experts cost-effectively deliver measurable
results to their organizations. For more information, visit
www.brainshark.com.

MEDIA CONTACTS:  Joan Babinski                Sara Scavongelli
                     Brainshark, Inc.             Davies Murphy Group, Inc.
                     +1-781-370-8001              +1-781-418-2431
                     jbabinski@brainshark.com     brainshark@daviesmurphy.com
                     www.brainshark.com           www.daviesmurphy.com