ALEXANDRIA, Egypt, January 30 /PRNewswire/ --     AtomPark Software Inc. (http://www.atompark.com), a software developer,
announces the public release of its Bluetooth broadcasting software
application Atomic Blue Sender 1.20 - a marketing solution able to send
advertisements or other messages to passing mobile devices with Bluetooth
enabled (http://www.abs-promo.com).

Using a Bluetooth system

Bluetooth broadcasting can be used as a new and innovative way to market
products or simply to send useful information about opening hours, deadlines,
special or calendar events, schedules, special offers and sales etc. in
places where there are sure to be crowds; shopping centers, museums, concert
halls, theatres, universities, company buildings and similar places.

What do you need to start using Bluetooth marketing?

You need a broadcasting system. For example, Atomic Blue Sender installed
on a computer with a Bluetooth transmitter supporting Microsoft Windows
Bluetooth stack.

How the Bluetooth system works

When Bluetooth-enabled devices are in range of the broadcast, the Atomic
Blue Sender application (constantly scanning for such devices) finds the ones
with Bluetooth set to discoverable and sends information to all of them. All
you have to do is to add the files containing that information.

You can send the following types of files:

    - vCards (as VCF files)
    - Text (as TXT files)
    - Animated images (GIF files)
    - Multimedia files (3GP, AVI, MPG)
    - Images and pictures (JPG, BMP, PNG, etc.)

    Advantages of Bluetooth broadcasting

    - "Cost-free" distribution - Bluetooth use is free (after the initial
      cost of purchasing Atomic Blue Sender)
    - Area broadcasting instead of group broadcasting: the broadcasts are
      meant for unknown or temporary recipients within the area.
    - Information sent to mobile phones would be easily portable and viewed
      at any time.



Users' privacy

Bluetooth marketing systems will not affect Bluetooth-enabled devices
users' privacy as the user is the one who requests information.

About AtomPark Software Inc.

Founded in 2001, AtomPark Software (http://www.atompark.com) is an
international security software and internet marketing software developer and
vendor. The company has regional offices in Australia, Ukraine, Russia and
Spain. Currently it is intensively building it's partner network all over the
world.

More information about Atomic Blue Sender software is available on the
promo-site of the company at http://www.abs-promo.com. A free beta version
can be downloaded at http://www.abs-promo.com/download.php