AMSTERDAM, The Netherlands, February 3 /PRNewswire/ --

- Unique internal marketing program drives improved grades and continued
growth

(Integrated Systems Europe booth #11F48) Sonic Foundry, Inc. (Nasdaq:
SOFO), the recognized market leader for rich media webcasting and knowledge
management, today announced longtime customer Delft University of Technology
has found continued technical and academic success with Collegerama, its
campus-wide blended learning initiative centered around Mediasite, largely
due to a ground-breaking internal marketing campaign.

Facing little governmental support, a generation of students raised with
digital devices and an expansion of courses due to a new degree structure
combining Bachelors and Masters degrees, TU Delft selected Mediasite by Sonic
Foundry three years ago to provide smart lecture capture solutions.

"What we want is to capture educational content in an efficient way on a
large scale, and Mediasite can do that. With Mediasite, we can present all
sorts of educational sources to the students online anytime, anywhere," said
Leon Huijbers, staff manager of the Campus Congress Centre and multimedia
department.

"We were looking for a system that automated the process; you press a
button, and it's online," said Tom van Buren, CEO of Mediasite reseller
Mediamission, who advised TU Delft on the lecture capture initiative.

The university branded its lecture capture initiative Collegerama
(www.collegerama.nl), built around the Mediasite webcasting and knowledge
management platform. The multimedia department then began garnering
stakeholder support while simultaneously building out the technical elements
of the program from its own budget. "When the university was ready to accept
a campus-wide service, they just had to put it out on a bigger scale," said
van Buren. "Because it was Collegerama, it was the amalgamation of all
educational technology under one initiative."

TU Delft has now expanded from just one to 13 Mediasite recorders that
integrate with technology including DVD players, robotic cameras, computers
with internet access, digital whiteboards, document cameras, tablet PCs and
digital paper. Eight recorders are part of customized mobile carts used for
lecture capture in about 80 classrooms across campus that allow the
multimedia department to work independently of technical details in
classrooms. Three recorders are permanently installed in classrooms, and the
university plans to equip more classrooms with permanent RL recorders which
will be monitored at a distance via network control.

The university captures an average of 300 hours of content each month,
and its current 3,500 hours of presentations are viewed more than 10,000
times per week during exam periods. Between 100-150 presentations are
streamed simultaneously, with up to 400 different viewers accessing
presentations at once. As TU Delft's Mediasite program grows, Huijbers says
he is not going to expand his staff, preferring instead to "invest money in
smart devices."

TU Delft has also found academic success as a result of Mediasite. "Our
research shows that students watching Mediasite presentations through the
Collegerama portal are achieving higher grades and better retention of course
content," said Huijbers.

"We are proud to count TU Delft as a longstanding partner, and are
thrilled with their continued success in leveraging Mediasite as a powerful
communication and lecture capture platform," said Rimas Buinevicius, chairman
and CEO of Sonic Foundry.

Visitors to Sonic Foundry ISE booth #11F48 will have the opportunity to
interact with TU Delft staff, who will be onsite with their Mediasite system.

About TU Delft

Founded in 1842, Delft University of Technology (www.tudelft.nl) is the
oldest, largest and most comprehensive technical university in the
Netherlands. With over 16,000 students and 2,100 scientists, it is an
establishment of both national importance and significant international
standing. Renowned for its high standard of education and research, TU Delft
collaborates with other educational establishments and research institutes,
both within and outside of the Netherlands. It also enjoys partnerships with
governments, trade organizations, numerous consultancies, industry and small
and medium-sized enterprises.

About Mediamission(R)

The first European reseller for Mediasite by Sonic Foundry, Mediamission
(www.mediamission.nl) is a master distributor of Mediasite for the
Netherlands based in de Bilt. Mediamission has enabled Mediasite use at eight
universities. Modernizing information delivery is central to Mediamission's
work. Together with clients, partners and preferred suppliers, the company
innovates existing infrastructure and assets for the production, distribution
and use of rich media presentations. Mediamission develops, advises and
manages projects in education, government and enterprise. Because of its wide
knowledge of education, information transmittal, IT and comparative media
studies, Mediamission is in a unique position to make implementations of
large scale rich media presentations possible, reducing the distance between
customer and client and increasing the impact of client expertise.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader
for rich media webcasting and knowledge management, providing enterprise
communication solutions for more than 1,200 customers in education, business
and government. Powered by Mediasite, the patented webcasting platform which
automates the capture, management, delivery and search of lectures, online
training and briefings, Sonic Foundry empowers people to transform the way
they communicate. Through the Mediasite platform and its Events Services
group, the company helps customers connect a dynamic, evolving world of
shared knowledge and envisions a future where learners and workers around the
globe use webcasting to bridge time and distance, accelerate research and
improve performance.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.