Subscribe to AfterDawn's weekly newsletter.
Vintage Advertising Art: Famous European Collection Up for Auction
WORMS, Germany, September 17 /PRNewswire/ --
- Auction of Vintage Advertising and Porcelain Signs on November 3rd,
2007, in Worms, Germany
The Zacke family collection of tinplate signs, tin boxes, cigarette tins,
advertising displays and mannequins, vending machines, money banks, vintage
posters, and automatons is unique in Europe. The auction is a global
highlight for collectors of vintage advertising material. The sought-after
collection has developed over more than twenty years and is now made up of
roughly 1,300 exclusively original exhibits from the years 1880-1970. The
variety of the collection shows the development of advertising in all its
details. Individual sections are devoted to style epochs such as Art Nouveau,
Art Deco, Cubism, Bauhaus or Modernism as well as to the important industrial
sectors of the time.
The items in the sale reveal the history of a series of major brands,
some of which have fallen into oblivion while others now belong to the most
popular brands in the world. The economic depression and the
Wirtschaftswunder, as well as eras of war and peace, are clearly reflected by
the advertising art of the 20th century. Among the many famous brands widely
represented in the sale are Coca-Cola, Pepsi, Sunkist, Pez, Wrigley's,
Standard Oil (Mobil, Esso), Shell, PanAm, TWA, Ovaltine, Pall Mall, and His
Master's Voice (HMV).
Already in his youth, Alexander Zacke was fascinated by the colour and
shine of antique advertising signs that still marked the face of little towns
and villages in those days. Together with his wife Susanne, he started
developing his present collection back in 1987. From 1992 to 2001, the couple
also held 22 special auctions with advertising art and enamel signs. The
catalogues published for that purpose - with a total of around 5,000 pages -
are now used as reference books by collectors all over the world. Together,
they also wrote the book Emailschilder und Alte Reklame [Porcelain Signs and
Advertising Art], a standard work published by the German Heyne-Verlag in
1996.
All items will be auctioned with NO RESERVE. The estimated value of the
entire collection is roughly US $1,000.000.00. A full colour catalogue with
248 pages can be ordered from Auktionshaus Loesch / "Wormser
Spielzeugauktionen" (Tinplate Toy Auctions) immediately.
For further information, please contact:
Wolfgang Kopetschny
Expert for Advertising Art
Phone: +49-172-72-33-753
E-mail: info@reklameauktion.de
Web: http://www.reklameauktion.de/engl/index.htm
