LONDON, February 3 /PRNewswire/ --

- lastminute.com has Chosen KENSHOO SEARCH(TM), the End-to-End Search
Marketing Platform, to Maximize the Value of its Pan-European Search
Marketing Program Using Next Generation Technology

lastminute.com has selected Kenshoo's technology to support its Nordic
search marketing program. Their goal is to tap into advanced tactics that can
increase campaign quality and sales volumes.

Striving for continual improvement, even in these challenging times,
lastminute.com was seeking a solution that would help them better target
their customers and increase the value earned from advertising campaigns.
With prior success using search marketing, lastminute.com searched for a new
solution to take their inventory and campaigns to the next level - and found
one that was a unique, advanced, holistic tool.

KENSHOO SEARCH(TM) was chosen as the search engine management platform
due to its depth of features along with its unique approach. The methodology,
called Quality Management(TM), is centered on improving campaign quality and
provides powerful flexibility to make use of lastminute.com's diverse
inventory and match it against geographical target markets and seasonality.

"lastminute.com is a premiere online travel and leisure retailer. We
provided lastminute.com with the approach, tools and technology to deploy
their business strategies with the most advanced search marketing techniques.
They can now react more quickly to changes in the market, while targeting the
most likely potential customers." Said Mike Chowney, Managing Director of
Kenshoo in the UK.

"Kenshoo are search marketing innovators and their expertise comes to
life in their platform. We needed a solution that freed up our campaign
managers to concentrate on the strategic tasks and not get bogged down by the
day to day activities that come with search marketing. KENSHOO SEARCH's many
features more than meet our needs; automating countless processes like the
integration of our inventory and increasing the quality and value of our
campaigns while supporting our multilingual needs to reach across Europe,"
said Daniel Yates at lastminute.com.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the 
only 3rd generation end-to-end search marketing platform. Built utilizing the
Quality Management(TM) approach, KENSHOO SEARCH enables marketers to optimize
every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation
and optimization technology is being used today by ad agencies and
advertisers on five continents and in dozens of languages. Kenshoo is backed
by venture capital firms Sequoia Capital and Arts Alliance.

Contact:

    Alon Sheafer, VP Marketing & Products
    Alon.sheafer@kenshoo.com
    +972-3-746-6500