DUBLIN, August 28 /PRNewswire/ --

- Largest-Ever Casual Games Survey Reveals 70% of Family Gamers see 
Educational Benefits for Children / Grandchildren

92% of casual gaming parents and grandparents say casual
games provide an opportunity for them to bond with their
children/grandchildren.

PopCap Games (http://www.popcap.com) unveils the results of the
largest-ever worldwide (including UK) survey of casual computer game players,
which also reveals that 70% of 'family gamers' believe casual games provide
educational benefits to their children/grandchildren - with greatest benefits
of gameplay identified as learning, stress relief and hand-eye coordination.

In stark contrast to traditional perceptions of computer
gaming, parents/grandparents said casual games helped them bond with their
children/grandchildren (92%) and mentioned the following casual game benefits
for children/grandchildren:

- 68% cited Hand-eye coordination/Manual dexterity

- 60% cited Learning (pattern recognition, resource allocation, 
spelling, etc.)

- 51% cited Mental workouts/Cognitive exercise

- 48% cited Memory strengthening

- 44% cited Stress relief/Relaxation

- 37% cited Positive affirmation/Confidence building

Among the nearly 7,500 adult respondents who took part in the
survey, nearly a third (31%) indicated they had children or grandchildren
under 18 who play casual games in their home. And of these 2,298 'family
gamers', 80% play casual games with their children or grandchildren - while
66% said they would welcome the use of such games in their children's or
grandchildren's schools.

Professor Mark Griffiths, Professor of Gambling Studies at
Nottingham Trent University, UK says: "Empirical research has consistently
shown that in the right context, computer- and videogames can have a positive
educational, psychological and therapeutic benefit to a large range of
different ages and sub-groups."

"Casual games span generations and genders in ways that
traditional 'hardcore' video games never have," notes Dr. Carl Arinoldo, a
New York-based psychologist and author of Essentials of Smart Parenting.
"This universal appeal, and the 'G-rated' content of the games, makes them a
great activity in which the whole family can participate, with each
generation enjoying the games in different ways while also enjoying the
interaction with other family members."

Almost half of respondents indicated they had multiple
children or grandchildren who played the games in their home. Of these, 88%
described the game-play interaction between the children as at least partly
cooperative, with only 12% characterizing it as strictly competitive. "Casual
games seem to promote more of a cooperative 'let's work on this together'
type of atmosphere, as opposed to an aggressive, interpersonal competitive
environment," observed Dr. Arinoldo. On a related note, only 28% of adult
family gamers indicated they allowed their children or grandchildren to play
so-called "hardcore" video games.

Survey Methodology

This international research was conducted by Information
Solutions Group (ISG; http://www.infosolutionsgroup.com) for PopCap Games.
The results are based on online surveys completed by 2,298 respondents
randomly selected between 15th June 2007 and 29th June 2007.

About PopCap

PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of "casual games" - fun, easy-to-learn, captivating computer games
that appeal to everyone from age 6 to 106. Based in Seattle, Washington,
PopCap was founded in 2000 and has a worldwide staff of over 120 people in
Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have
been downloaded more than 350 million times by consumers worldwide, and its
flagship title, Bejeweled(R), has sold more than 10 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, desktop computers, myriad mobile devices (cell phones,
smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as
Xbox), and in-flight entertainment systems. PopCap is the only casual games
developer with leading market share across all major sales channels,
including Web portals, retail stores, mobile operators and developers, and
game device manufacturers.

The PopCap logo and all other trademarks used herein that are
 listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.

PR Contact:

    Cathy Orr
    corr@popcap.com
    +353-87-225-6488