Telnic Limited (http://www.telnic.org), the Registry Operator
for the new .tel top level domain (TLD) today announced that Landrush - the
period where anyone can purchase any available .tel domain name with no
auctions and no extensive reserve list - opens at 3.00 p.m. GMT, enabling
people to invest in the quickest way to monetize the internet ever.

.tel domains do not require websites to be built and hosted,
and there are no fees for ongoing maintenance and development. Instead, a
.tel domain can be populated within minutes with all types of contact
information, including the use of premium rate telephone numbers, payment via
SMS premium rate short codes for content downloads and links to e-commerce
sites ranging from third-party hosted auction pages through to fully-fledged
e-commerce shops.

"The internet just got richer and a whole lot easier for
people to be able to make money through the use of domain names and existing
premium rate solutions," said Khashayar Mahdavi, CEO of Telnic. "People will
be able to run everything from chat lines to competitions on a .tel domain
and there are no expensive development costs. What's more, all of these
options are available for use on any device connected to the internet, so
monetizing the mobile internet has finally become a cost-effective reality."

A .tel domain contains contact information, location records
and key words for search engine optimization. Because it isn't a website,
this data can be sent quickly and at very low cost to any device in the right
format, proving perfect for mobile devices. All the information is click to
connect facilitating purchasing activity.

All domains available at Landrush will be available at a fixed
price, meaning there are no auctions. Telnic anticipates a rush for enticing
names as applications will be accepted on a first come, first served level
and confirms that there are no restrictions regarding the re-sale or auction
of these names at a later date. Mr. Mahdavi adds: "With great names available
for anyone to apply for at an affordable price, the world of domaining is
opening up as a new investment opportunity to the general public."

"If you look back, when .com was introduced it was innovative
in linking domain names to IP addresses stored in the DNS, pointing to web
content, it was a true 'first'. Many recent launches of top level domains
have tried to emulate this success. .tel domains, which again innovate the
use of domain names by linking directly to contact information stored in the
DNS, is another 'first' and will again provide value to those investing in
them."

Over 130 ICANN-accredited registrars are selling .tel domains,
with pricing varying from Registrar to Registrar. For information on where to
purchase a .tel domain, please see http://www.telnic.org/business-buy.html.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel was launched to trademark holders on
December 3, 2008 and will be launched to everyone else on February 3, 2009.