BlueBridge One Partners With MaxMind to Provide Integrated Fraud Screening for its Ecommerce Customers


REDHILL, England and BOSTON, Massachusetts, February 6 /PRNewswire/ --     BlueBridge One Business Solutions Limited, a leading provider of
on-demand business solutions and MaxMind Inc.a leading provider of IP
geolocation and fraud detection solutions, today announced a partnership
aimed at helping BlueBridge One's ecommerce users reduce their risk of
processing fraudulent webstore orders.

As part of the partnership BlueBridge One has integrated MaxMind's Fraud
Protection service with its on-demand ecommerce solution providing much
wanted fraud screening controls for ecommerce users. The integrated solution
is seamless and provides users with a comprehensive riskScore as well as a
host of real-time fraud checks for each web order processed.

As an added benefit, users would connect to MaxMind's minFraud Network,
consisting of thousands of merchants worldwide, to indirectly share
non-personally identifiable risk factors for mutual protection.

"MaxMind's fraud screening service examines online transactions from
various angles and applies extensive fraud screenings checks centered around
IP geolocation, proxy detection, and reputation data. By leveraging
non-personally identifiable data from thousands of merchants and
comprehensive analysis, they are then able to identify traits and patterns
associated with fraudulent orders," said Alan Gall, Solutions Development
Manager at BlueBridge One. "Although this is something many of our ecommerce
users have requested in the past this option has not been readily available
to them until now."

"BlueBridge One's ecommerce solution allows merchants to integrate all
aspects of their business from sales and marketing to customer support to
inventory control. With the addition of the minFraud service, their merchants
can analyze the riskiness of their transactions as they happen," said Ed Lin,
Business Development Manager. "This partnership allows us to help even more
merchants around the world reduce their exposure to e-commerce fraud, making
the Internet a safer place to do business."

About BlueBridge One

BlueBridge One is a leading provider of integrated on-demand Accounting
(ERP), Customer Relationship Management (CRM) and Ecommerce solutions to
growing and mid-size companies around the world. As a leading NetSuite
Solution Provider and member of the NetSuite Developer Program, the company
provides innovative solutions that help to extend NetSuite's award winning
web-based business platform. BlueBridge One was winner of the NetSuite EMEA
Solution Provider of theYear Award for 2004, 2005, 2006 and 2007. For more
information, visit http://www.bluebridgeone.com, or send email to
info@bluebridgeone.com.

About MaxMind

Founded in 2002, MaxMind is an industry-leading provider of geolocation
and online fraud detection tools. By accurately pinpointing the location of
Internet customers and visitors by country, geographic region, down to the
granular detail of city in real-time, MaxMind enables online businesses to
localize content, deliver geo-targeted ads, perform site traffic analysis,
manage digital rights, ensure regulatory compliance and detect fraud.

MaxMind's minFraud service is a transparent and customizable fraud
detection solution for online businesses that accept customer not present
transactions. By combining IP authentication with other order variable
checks, the minFraud service offers a collaborative and dynamic fraud
protection solution through the minFraud Network which currently consists of
thousands of e-commerce businesses. MaxMind is headquartered in Boston, MA
and is privately held. For more information, visit http://www.maxmind.com, or 
send email to info@maxmind.com.

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.