TEL AVIV, Israel, February 9 /PRNewswire/ --

- KENSHOO SEARCH(TM) Revolutionary Cross Channel Negative Keyword Manager
Enables Search Marketers to Increase ROI

Kenshoo Ltd. unveils an integrated cross channel negative keyword manager
for KENSHOO SEARCH(TM). The new feature allows search marketers to quickly
and easily use negative keywords to better optimize search campaigns, reach
target customers, improve quality scores and boost ROI.

KENSHOO SEARCH is a third generation end-to-end SEM platform that
delivers automation through a unified and easy to use interface allowing you
to manage all cross channel activity easily and efficiently. Negative
keywords are handled differently in each search engine however KENSHOO SEARCH
automatically and seamlessly manages the differences.

Kenshoo's unique Quality Management(TM) approach to SEM is a holistic
methodology that automates and optimizes all moving parts of search campaigns
in order to gain high quality scores and build relevancy. Search Engines
reward advertisers for relevancy, and targeted campaigns achieve lower costs
than broad and poorly defined ones. Negative keywords block specific ads from
appearing and are utilized to prevent unwanted irrelevant traffic.

The negative keyword tool in KENSHOO SEARCH provides search marketers an
easy way to create, add, and remove negative keywords at all levels and
across all channels. In addition to increasing relevancy and enabling more
accurate spend management, this tool significantly reduces the work and time
needed to build and maintain complex negative keyword lists.

"Our commitment to Quality Management focuses our efforts on developing
features which increase the overall value and effectiveness of search
marketing. Users of the negative keyword tool are already seeing increased
ROI - up to 60% - through cost reductions and improved targeting. By
filtering out irrelevant traffic, their ads are being displayed more often on
value-driving keywords that increase CTR and conversions." Said Alon Sheafer
- VP of Products and Marketing at Kenshoo.

Average improvements as a result of the cross channel negative keyword
manager:

- CTR increase by 40-80%
    - ROI increase by 20-60%
    - Conversion Rate increase by 30-50%
    - Profit increase by 30-50%



CafePress, one of the initial users of the negative keyword tool, has
already experienced success. "We manage massive amounts of keywords, so it
was critical that our campaign managers have a way to easily manage negative
keywords. This feature not only delivers value by increasing our campaign
quality but it also saves us countless hours of work by not having to copy
and paste keywords into every part of the system. " - Jeremy Post, Sr.
Manager, Acquisition Marketing at CafePress.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the 
only 3rd generation end-to-end search marketing platform. Built utilizing the
Quality Management(TM) approach, KENSHOO SEARCH enables marketers to optimize
every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation
and optimization technology is being used today by ad agencies and
advertisers on five continents and in dozens of languages. Kenshoo is backed
by venture capital firms Sequoia Capital and Arts Alliance.

Contact:
    Alon Sheafer, VP Products & Marketing and Co-Founder
    Alon.sheafer@kenshoo.com
    +972-3-746-6500