BILLERICA, Massachusetts and WOODCLIFF LAKE, New Jersey, February 9 /PRNewswire/ --

- Alliance helps customers reduce project costs while providing
high-speed transformation and aggregation -

Trillium Software(R) (http://www.trilliumsoftware.com/home/index.aspx), 
a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total 
Data Quality(TM) (http://www.trilliumsoftware.com/home/products/index.aspx) 
solutions, and Syncsort (http://www.syncsort.com/), a global leader in 
high-speed data integration, protection and sorting software, today announced 
a global technology alliance aimed at helping customers integrate data 
quality functionality directly into an array of data management processes. 
The alliance can provide customers with high-speed transformation and
aggregation, and potentially lower costs for data warehousing, business
intelligence, customer relationship management, and data integration
initiatives.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000922/SYNCSORTLOGO)

The two companies have created a software-based "application connector"
that seamlessly integrates the Trillium Software System(R) 
(http://www.trilliumsoftware.com/home/products/index.aspx )data quality
product with DMExpress(TM) (http://www.syncsort.com/products/dmx/home.htm),
Syncsort's data integration and Extract, Transform & Load (ETL) solution. By
allowing rapid integration of data quality projects into the DMExpress job
flow at any point in an ETL process, the solution provides a single user
interface for business and IT users to quickly investigate, improve, govern,
and monitor their data. This technology can improve the value of information
by building an accurate and consistent master record of data at any point in
a business process, while helping reduce project time and analyzing data in
real-time to ensure high levels of ongoing quality.

"Given the economy, the demand for cost-effective solutions that also
increase performance and speed is greater than it has ever been. Our new
alliance addresses this need by making enterprise data more complete and more
meaningful in an accelerated timeframe," said Harvey Tessler, senior vice
president of marketing at Syncsort. "Our combined solution for data
integration and quality greatly reduces analysis time and identifies problems
within data sources that will potentially allow our customers to avoid
unnecessary project costs."

"This integrated data lifecycle solution is aimed at companies who are
trapped in the time-consuming process of trying to guess how accurate their
data is, and determine which data fits their existing business needs," said
Leonard Dubois, senior vice president of marketing at Trillium Software.
"Unlike other products that require you to assume or guess at the quality of
the information, integration of the DMExpress and Trillium Software System
helps customers more quickly, accurately and automatically ensure data
quality in any data integration or management process."

DMExpress is a high-speed solution for data management performance
challenges. It speeds ETL, data warehousing, business intelligence and other
large volume applications for data management. It transforms and aggregates
data at high speeds to create consolidated views for reporting, analysis, or
other downstream applications. The Trillium Software System is a complete
data quality lifecycle management software platform that is scalable and
optimized for increased performance and rapid data profiling, cleansing,
standardization, matching, and ongoing data governance. It offers profiling
and data cleansing functionality in a single user interface to help customers
seamlessly manage the end-to-end data quality lifecycle. In addition, because
of its completely flexible architecture, the product can be integrated into
many types of applications and data sources.

About Syncsort

Syncsort Incorporated has a 40 year history of providing compelling
solutions to software performance problems. Its high-speed data management
and data protection software is supported by world-class technical services.
DMExpress is Syncsort's high-speed, cost-efficient data integration software.
When it comes to large volumes of data, DMExpress makes ETL, data
warehousing, business intelligence and other large volume applications run
even faster. Syncsort is headquartered in Woodcliff Lake, NJ. For more
information call +1-201-930-9700 (+1-877-951-FAST in the US and Canada) or
visit www.syncsort.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or
call +1-800-456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services providing
global data profiling, data cleansing, enhancement, and data linking for
e-business, customer relationship management, enterprise resource planning,
supply chain management, data warehouse, and other enterprise applications.
For more information about Trillium Software and its offerings, call
+1-978-436-8900 in the United States and in the United Kingdom call
+44(0)118-940-7666, or visit Trillium Software online at
http://www.trilliumsoftware.com .

This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Harte-Hanks, Trillium Software, Trillium Software System, Total Data Quality
and other names and marks. All other brand names, product names, or
trademarks belong to their respective holders.