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NASSCOM India Leadership Forum 2009: Germany Excels in European IT Market as Sector Projects Continued Growth
MUMBAI, India, February 11 /PRNewswire/ -- The Information and Communications Technology (ICT) sector continues to
grow despite the economic downturn. Germany remains one of Europe's leading
players, making up approximately 20 percent of the European market. At
NASSCOM India Leadership Forum 2009, taking place from February 11-13, 2009
in Mumbai, Germany Trade and Invest will be showcasing the country's
investment potential to the world's most important players in ICT.
Germany is the fifth largest market for ICT globally. With a volume of
over EUR 130 billion, it leads Europe in sales, growth potential, and
personnel. ICT drives 80 percent of Germany's innovation. This innovation
facilitates advancements in other industries, including automotive, medical
technologies, and logistics. One area that benefits from a highly-developed
ICT sector is the so-called shared services center and business process
outsourcing (SSC-BPO) sector, a particular focus of NASSCOM. This sector
refers to either separate organizational entities created to consolidate
services, most commonly human resources or information technology, or the
contracting of third parties to complete a task in the business supply chain.
While around 75 percent of the top German companies have established
shared services centers, 70 percent plan to establish further SSCs in German
locations. This demonstrates the level of satisfaction with Germany as a
sourcing center location. Key drivers are the availability of qualified
personnel, labor costs, and lower labor turnover rates.
In the closely related BPO market, there is immense potential due to the
highly-fragmented state of the market, in which the top 20 BPO providers make
up less than 30 percent of the market. Statistics reflect that companies are
beginning to tap into this potential, with an annual growth rate of nine
percent. By 2012, this market is expected to reach a volume of EUR 16 billion
in Germany.
Germany Trade and Invest is the foreign trade and inward investment
promotion agency of the Federal Republic of Germany. The organization advises
and supports foreign companies seeking to expand into the German market and
assists German companies looking to enter foreign markets.
Media Contact:
Eva Henkel
Germany Trade and Invest
Email: eva.henkel@gtai.com
+49(0)30-200099-173
