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Novarra Adds Widgets to Vision(TM) Mobile Internet & Multimedia Platform
CHICAGO, February 11 /PRNewswire/ --
- Unique approach offers unparalleled range of content and handset
support
Building upon Novarra's industry-leading Vision mobile internet and
multimedia platform, the company adds support for web widgets to further
accelerate mobile data usage and revenue. The broad reaching solution
enhances and/or enables widgets on emerging market handsets, mass-market
feature phones and smartphones. Additionally, multiple widget frameworks that
follow W3C guidelines like Nokia Webkit and Opera Widgets are finally all
accessible through the single Novarra platform.
This breakthrough offering improves content discovery and ease of use for
consumers, while lowering the cost and time to market for operators and their
content partners seeking to deploy new rich mobile services. The capabilities
are available in Vision version 8.0 and will be demonstrated at Mobile World
Congress booth #AV71. The solution includes:
-- Novarra's own handset widget runtime engine and micro-browser with
device integration for mass-market and emerging market handsets
-- An in-network server-based runtime engine to minimize handset
requirements and address the specific browser capabilities on mid-tier
handsets
-- High performance optimization to reduce payload and increase
performance for smartphones with an existing widget runtime
environment
-- A personalized widget manager including access to the widget gallery,
download/purchase status and persistent settings
-- An ability to create widgets quickly and economically using common
developer tools with access to a cross-platform scripting library
-- The operator-grade Vision platform with additional support for mobile
content, wireless network optimization, open internet transformation,
advertising, Flash and streaming media
"Novarra's expertise and patented server-based technology for mobile
internet content delivery uniquely positions us to deliver this best-in-class
widget experience," comments Randy Cavaiani, vice president, marketing.
"Fragmentation of handset platforms, widget environments and content sources
need no longer slow time to market and limit richness of the user experience.
Consumers can now easily enjoy their favorite mobile widgets from a large
variety of content providers across a broad range of handsets."
Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and content providers to create
new web-based services and revenue streams. Novarra's patented architecture
for web content transformation and network optimization is open
standards-based and designed for mass-market, high volume mobile consumer
deployments. The solution delivers a high quality mobile user experience for
services including full rich web, search, widgets, premium portals,
personalization, video and advertising as well as support for mobile sites.
Global, commercial deployments over 7 years on both 2.5G and 3G networks have
proven consumer satisfaction, uptake and increased data services revenues.
Novarra and Vision are trademarks of Novarra. Other trademarks are
properties of their respective owners.
Media Contacts:
North America:
Greg Venne
Topaz Partners
Novarra@topazpartners.com
+1-781-404-2400
Europe:
Annette Leash / Alexis Dalrymple
Hotwire PR
Novarra@hotwirepr.com
+44(0)20-7608-2500






