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Strong Online Growth for Dress Retailer Defies Recession
LANCASTER, England, February 13 /PRNewswire/ -- Online dress retailer BeFlirty has been recognised by leading data analysts Hitwise for recording a sharp rise in website visitor traffic. An impressive 50% increase in shoppers helped BeFlirtyDresses.com into Hitwise's "Top 4 Fast Moving Retail Websites" for the week ending 17th January 2009. The rise in traffic, attributed in large part to BeFlirty's strong Google rankings, saw the retailer leap 473 places up the Hitwise chart in just one month. "In the face of the current economic downturn, a focus on excellent customer service and well-targeted marketing is essential," explains Ameet Shah, owner of BeFlirty Dresses. "Our online business model means we are able to reach customers effectively and supply quality products at competitive prices." To achieve its high search engine rankings, including Top 10 positions for competitive keywords including "dresses", "ball gowns" and "evening dresses", BeFlirty invested in a search engine optimisation campaign from internet marketing specialists Backbone IT Group. "Search engine optimisation (SEO) is an extremely cost-effective marketing strategy and it's pleasing that this campaign is getting such good results in an online space occupied by big-name high street brands including Debenhams, Miss Selfridge and Dorothy Perkins," comments Richard Unwin, Director of Backbone IT Group. "SEO is a great equaliser, allowing the websites of independent companies like BeFlirty to compete on a level playing field with much larger, better-known rivals," he adds. BeFlirty, a UK based independent supplier of ball gowns, designer evening dresses, prom and wedding dresses, has been working with Backbone over the course of the last year to improve website rankings for important search terms. "A reliable source of traffic is a must for online retailers," concludes Ameet. "We have been delighted with the results of our search engine optimisation." Full details of Backbone IT Group's online marketing services are available at http://www.backboneitgroup.com/ Media contacts: Backbone IT Group Gavin Mitchell Tel: +44(0)1524-65533 gavin@backboneitgroup.com BeFlirty Dresses Ameet Shah Tel: +44(0)208-381-5536 enquiries@beflirtydresses.com
