SAN MATEO, California and EAST BRUNSWICK, New Jersey, September 17 /PRNewswire/ --

- Master Data Management Partnership Announced at Gartner MDM Summit with 
Joint Speaking Engagement Entitled, 'How Leading Financial  Services Firms 
Succeed in Data Governance and Master Data Management'

Siperian, Inc. -- developers of an industry leading master data
management (MDM) platform -- and BusinessEdge Solutions, Inc. -- a leading
industry-focused business and technology consulting firm -- today
announced a strategic partnership. The combination of BusinessEdge's industry
specific consulting expertise and Siperian's innovative MDM platform provides
financial services firms with a solution framework and business-specific
templates to accelerate strategic initiatives including client on-boarding,
trade automation, compliance, and risk management. In support of this
partnership, BusinessEdge is adding Siperian MDM Hub(TM) to their reference
architecture as their client and counterparty data platform of choice.

"Our new partnership with Siperian combines our deep, industry expertise
in financial services with Siperian's widely implemented and proven MDM
platform," said Dave Schuette, Chief Strategy Officer of BusinessEdge
Solutions. "As a result, financial services firms now have the ability to
incorporate a solid data integration or counterparty master infrastructure
that can deliver rapid implementation and substantial ROI."

Today, financial services firms are competing more than ever for
profitable clients and many are struggling to solve their customer and
counterparty data integration challenges. By providing financial services
firms with accurate and reliable customer-centric views -- whether for use in
sales, marketing, compliance, or to reduce operational risk -- they can now
establish a trusted source of client and counterparty data to help improve
business processes and customer profitability. Siperian and BusinessEdge have
developed proven and scalable solutions that offer a low risk and
rapid-return alternative to deliver on the promise of customer-centric views.

"Financial services firms are continuously looking to improve their
operational processes, deal with regulatory compliance and increase the
accuracy of trade automation in light of increased competitive pressure,"
commented Peter Caswell, President and CEO of Siperian. "BusinessEdge's
leadership in strategic consulting, process improvement, and client
centricity, coupled with our industry leading flexible MDM platform, provides
a unique opportunity for financial service firms to quickly implement
customer-centric solutions with a high level of confidence; and more
importantly, deliver business results within a very short time frame."

In support of the new partnership and their ongoing commitment to the
financial services industry, the two companies will present a joint session
during the Gartner Master Data Management Summit 2007 in Hollywood, Florida.
The session entitled: Case Studies: How Leading Financial Services Firms
Succeed in Data Governance and Master Data Management, will be presented on
Thursday, September 20th from 3:45-4:15 pm EST. Attendees will learn why most
data governance and MDM initiatives fail even before they begin, and that
success depends upon employing the correct governance framework and a
flexible MDM technology that will support the framework.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data
management platform. Siperian helps companies unify their critical data about
customers, products, and organizations -- and delivers the most reliable,
complete views of this data within existing business processes. Siperian MDM
Hub(TM) offers the next generation of architectural flexibility for managing
all types of master data with an integrated, model-driven software platform
that adapts to your business requirements -- and delivers rapid return on
investment on critical projects today while evolving to a complete enterprise
master data management platform. Siperian's approach enables rapid
implementation and has earned the company its reputation for leadership and
proven success by meeting the complex requirements of market-leading
companies in Financial Services, Health & Life Sciences, High-Tech,
Manufacturing, and Communications and Media. With corporate headquarters in
San Mateo, California, Siperian has offices throughout the United States and
in Toronto, Canada, and an EMEA office in London. To learn more about
Siperian visit http://www.siperian.com or call +1-866-747-3742.

About BusinessEdge Solutions, Inc.

BusinessEdge Solutions Inc. (http://www.businessedge.com) is an
industry-focused business and technology consulting firm offering
strategy, process optimization and solution integration to clients in the
communications, media and content (CMC), financial services and life sciences
industries. The company drives competitive advantage for its clients by
leveraging its vertical domain thought leadership and asset-leveraged
consulting enabled by pre-engineered business and technology solution
frameworks to reduce the time, cost and risk of delivering breakthrough
results. BusinessEdge is distinctive among consulting firms in that its
multidisciplinary consultants have an average of 15 years of
industry-specific experience and expertise. This strong industry knowledge
and technology know-how is at the core of the company's unwavering commitment 
to create vision for its clients -- and is the driver behind its delivery of
high-impact business solutions. With corporate office in East Brunswick, New
Jersey and New York, New York, BusinessEdge has offices throughout the United
States and in Ontario, Canada and an office in London.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications LLC
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com



Web site: http://www.siperian.com