NEWBURY, England, February 13 /PRNewswire/ --     The Econsultancy http://econsultancy.com and Speed-Trap CRM
2.0 Report http://www.speed-trap.com is launched today and presents new
insight into the reality of multi-channel strategies. Speed-Trap, the
customer insight software provider, reveals that while only 16% of
organisations today are able to combine online and offline marketing activity
to maximise sales, the vast majority of organisations are now actively
looking to capture and integrate the information required into an effective
cross-channel marketing integration strategy.

The research was undertaken by Econsultancy http://econsultancy.com 
during November and December 2008 and asked over 500 companies and agencies 
to what extent they had implemented a CRM 2.0 strategy.

The Econsultancy and Speed-Trap CRM 2.0 Report showed:

    - 83% of organisations either definitely or somewhat put their
      customers at the heart of their decision making
    - 64% of companies would like to link online and offline data to
      optimise the user experience
    - 72% would like to link real time and historical data
    - 73% want to carry out real-time personalisation based on behaviour.



The Econsultancy and Speed-Trap CRM 2.0 Report clearly reveals
that the online market is maturing; that organisations are no longer treating
the web as a separate channel but an integral component of overall strategy
and want to fulfil a cross-channel marketing integration strategy.

"As the online channel takes an increasing mainstream role in
revenue generation and customer acquisition, this Econsultancy research
reveals that organisations across every market sector recognise the need to
improve customer personalisation and cross-channel marketing integration,"
insists Malcolm Duckett, VP Operations at Speed-Trap
http://www.speed-trap.com/contactus.aspx

The research reveals that 83% of organisations either
definitely or somewhat put their customers at the heart of their decision
making; over a quarter (26%) are committed to creating customer
conversations, whilst 25% definitely treat their customers as individuals
whether online or offline.

The report, undertaken with Econsultancy, also revealed that
while organisations have been content to deliver marketing strategies based
on siloed channel data, growing numbers are looking to achieve far greater
cross-channel marketing integration. Today, while only 22% of companies can
link online and offline data to optimise the user experience, this is the
objective of almost two thirds of organisations (64%). In addition, 72% would
like to link real-time and historical data; and 73% want to carry out
real-time personalisation based on behaviour.

"Traditional web analytics solutions over-promised and
under-delivered, leaving too many organisations complacently accepting
inadequate web information," Duckett says. "But the Econsultancy research
reveals that organisations are keen to achieve the multi-channel vision and
improve personalisation, especially now that the technology required to do so
is available."

Duckett concludes, "It is extremely positive to see that
organisations are now actively looking to leverage the next generation of
technology to improve the integration of offline and online information and
collect behavioural, aspirational and engagement data. Critically, this data
can then be used to drive highly personalised (one-to-one) and innovative
multi-channel offers via automated marketing programs and business processes
- a scheme that can easily and quickly lead to significantly increased
profitability." http://www.speed-trap.com/appindex.aspx

About Speed-Trap http://www.speed-trap.com

Speed-Trap is a provider of software that uses Web 2.0
technology to capture and analyse interaction at the user interface -
whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology
deployed e.g. webpage, Flash, Flex, AJAX etc. - to deliver complete real-time
data on every visitor and user of your online applications - complete online
customer insight.

Speed-Trap's systems have come to define a new approach to the
integration of on-line applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioural, process
and performance data from any internet, intranet or extranet application.

Speed-Trap's customers use their patented and tag-free Dynamic
Collection(TM) solutions to drive applications as diverse as Fraud Detection,
Marketing Automation, Campaign Measurement, Usability & Design, CRM systems
and Web Analytics.

With an integrated, interactive reporting suite and options to
directly populate Enterprise Data warehouses via its alliance with Teradata,
it represents the leading edge of advanced on-line channel data capture,
analysis and delivery systems. Companies like The SAS Institute utilise
Speed-Trap's technology in their SAS for Customer Experience Analytics
product that couples their world-class analytics, marketing tools with
Speed-Trap technology to provide integrated cross-channel marketing and
customer insight.

Based in the UK, Speed-Trap delivers its solutions directly
and via a range of OEM, reseller and system integration partners around the
world. Direct customers include Alliance & Leicester, AXA, directgov,
Betfair, Paddy Power, PC World Business, ghd and WH Smith. Speed-Trap's
partners include the SAS Institute, Teradata Corporation, Arcade e-Business,
BIMA, Detica and Zencos LLC.

For further information, please contact:

    Will Gardiner
    itpr
    http://www.itpr.co.uk
    Tel: +44(0)1932-578-800