Novarra Powers Mobile Web Browsing Service for TIM Customers


BARCELONA, Spain, February 16 /PRNewswire/ --

- Customers now access any website with fast, rich experience

Novarra today announced that TIM, the mobile branch of Telecom Italia,
has deployed its Vision(TM) platform to enhance the mobile web browsing
service and offer users access to the full breadth of the internet. With a
rich mobile user experience, TIM customers will access their favorite PC
internet sites from mobile phones. The service will be available to all of
Telecom Italia's 35+ million mobile subscribers without changes to existing
handsets.

Telecom Italia is deploying Novarra's operator-grade Vision platform for
mobile internet and multimedia to perform real-time transformation of web
sites and optimize the result across the broad range of handsets -- from
feature phones to smartphones. Users will enjoy a wide variety of web
content, fast page load speeds, and mobile usability aids for easy navigation
like SmartNav(TM) and Snapshot view. By integrating Novarra's mobile internet
platform with Telecom Italia's network infrastructure, it is possible to
enable Flash and streaming video across all handsets. Vision's network
optimization capability reduces the web payload by up to 90%, thereby
enabling Telecom Italia to serve up to 10x the subscribers on their existing
data network.

"Novarra is pleased to partner with Telecom Italia to offer this
compelling new service that increases customer loyalty, drives everyday data
usage, and generates new revenue," comments Ian McWilliams, Novarra's
European Managing Director. "We expect Telecom Italia to follow the same
pattern we see in our other global deployments -- increases in mobile
internet penetration, data ARPU and customer satisfaction."

Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and content providers to create
new web-based services and revenue streams. Novarra's patented architecture
for web content transformation and network optimization is open
standards-based and designed for mass-market, high volume mobile consumer
deployments. The solution delivers a high quality mobile user experience for
services including full rich web, search, widgets, premium portals,
personalization, video and advertising as well as support for mobile sites.
Global, commercial deployments over 7 years on both 2.5G and 3G networks have
proven consumer satisfaction, uptake and increased data services revenues.

Contacts:

     Europe:
     Annette Leach
     Hotwire PR
     Novarra@hotwirepr.com
     +44-(0)-20-7608-2500

     North America:
     Greg Venne
     Topaz Partners
     Novarra@topazpartners.com
     +1-781-404-2400



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