Mobile World Congress, BARCELONA, February 16 /PRNewswire/ --

- mPortico's Platform, the First Mobile Application Store to be Sold on
Buy.com, Enables Cellular Users to Access the Latest Entertainment by Simply
Loading a Mobile Memory Card Into Their Phones

mPortico, the developer of cutting-edge mobile content distribution
solutions, is pleased to announce the commercial sales launch of its
Cross-Platform Mobile Application Store on Buy.com, The Internet
Superstore(TM), simultaneously with the opening of Mobile World Congress
2009.

http://www.buy.com/videoclip/mportico-micro-sd-2gb-portable-memory-card/73582.html

The mPortico product is a cross-platform mobile entertainment and
information, utilizing Kingston Technology's memory cards, which offers an
exciting, new medium for radically improving the delivery of media rich
content to better serve savvy cellular customers.

mPortico's Mobile Application Store represents a comprehensive Mobile
Media Distribution Network that serves as a meeting place for all partners in
the mobile entertainment and information arena. With this product launch,
Mobile Content and Memory Providers can now enjoy compatibility in multiple
operating systems with a multitude of Mobile Operators' handsets, as well as
global management and distribution of content. Mobile Network Operators and
Handset Manufacturers obtain a turn-key Mobile Application Store, while
obtaining a tool for comprehensive customer lifecycle management for their
subscriber base.

Cellular users purchasing the cross-platform compatible memory cards,
pre-loaded with rich media content, will now enjoy simple access to
entertainment and information, three-click purchases and a greatly improved
rich media experience.

Shimon Constante, CEO of mPortico, said, "mPortico is committed to the
principle of compatibility. Our product addresses the wish lists of mobile
operators, equipment vendors, Internet and entertainment professionals and,
most importantly, mobile customers eager to expand the functionality and
entertainment value of their phones. Launching mPortico's Cross-Platform
Mobile Application Store on Buy.com is yet another way in which we can
improve the delivery of high-quality mobile entertainment and information to
the public."

Content featured on the first available product includes preloaded games,
video clips, ringtones, and wallpaper from award winning mobile content
studios, as well as leading entertainment brands. Users will enjoy immediate
access to online content through the mPortico application interface as well
as a WAP-based interface offering universal access to new content.

About mPortico http://www.mportico.com

mPortico is a mobile media company, developing cutting-edge solutions for
mobile content distribution. mPortico has developed a distribution platform,
which improves the delivery of mobile rich content for use in mobile phones
-- such as videos, games, ringtones, news and advertising. A wide variety of
premium content is preloaded on mPortico-powered memory cards for mass
distribution through retail outlets. In conjunction with this next generation
technology, mPortico has established partnerships with world class memory
manufacturers, premium content providers, and the largest mobile and big box
retailers, creating a comprehensive, Mobile Media Network for the delivery of
entertainment and information.

For more information, contact

Matthew Shapiro at mPortico, +972-9-954-1924 or info@mportico.com