BARCELONA, Spain, February 16 /PRNewswire/ --

- New product is designed to open the mobile Web opportunity to small
businesses around the world.

MOBILE WORLD CONGRESS -- dotMobi, a worldwide leader in the development &
discovery of quality mobile content and the company behind the .mobi Internet
domain, today announced the global availability of Instant Mobilizer(TM), a
service that brings small-to-medium businesses (SMBs) around the world in
touch with their customer base quickly and affordably through the mobile Web
without any development effort.

With Instant Mobilizer, dotMobi is driving the growth of the mobile Web
by giving small business owners the ability to take their existing PC-based
Web site assets and instantly create mobile-ready sites that work on any
phone, on any network.

1.3 billion people are now connected to the Internet through mobile
phones. Business owners can now have an effortless mobile Web presence to
reach these 1.3 billion mobile users. Instant Mobilizer gives SMB owners a
branded, mobile-friendly site for their on-the-go customers, and it also
gives those SMB owners control in how their business will be viewed on the
mobile Web. Instant Mobilizer uses a business owner's existing PC Web site,
giving any business a mobile Web presence without costly, time-draining
development effort. And there is no mobile Web site maintenance - changes to
the PC Web site are dynamically updated on the mobile site.

"Since almost all SMBs have a PC-based Web site, this is an easy and
inexpensive way to give them the power to make that site mobile without
having any technical expertise," said Trey Harvin, CEO of dotMobi. "Instant
Mobilizer gives business owners the ability to differentiate themselves in a
tough market - at an affordable cost. There's no development effort with
Instant Mobilizer. It automatically integrates high-end features like map
directions and phone numbers formatted for one-click calling directly to a
business."

Sensitive to small business needs

With more than 27 million small businesses in the U.S., two-thirds of all
European workers being employed by SMBs, and many more SMB customers on
mobiles in emerging growth markets, dotMobi has specifically designed Instant
Mobilizer to meet the needs of small business owners globally with features
such as:

- Immediate, easy access to key Web site information like phone numbers
      and addresses with automatic links to GoogleMaps
    - Quick phone number links that call a business with one click
    - Business colors and logos maintained for ensuring a SMB's brand
      identity is consistent
    - Ongoing mobile site upgrades with additional interactive features
      coming online every month



Catrina Sheridan, dotMobi's VP of Product Deployment, said, "This
January, the .mobi domain was recognized by Small Business Trends as one of
the 'Top 10 Global Trends for Small Businesses for 2009' due to the mobile
Web's global reach and ability to penetrate emerging markets. Instant
Mobilizer provides a complete solution for the mobile Web development
headaches that SMB owners often run into when trying to increase their market
share without a large IT budget. It also enables them to effectively reach
people on their mobile phones, a rapidly growing segment of their customer
base."

"Instant Mobilizer is intended to augment, rather than compete, with the
relationship we have with hundreds of mobile Web developers and designers
around the world," Trey Harvin, dotMobi's CEO, added. "Instant Mobilizer will
introduce millions of SMBs to the mobile Web for the first time, and a more
mobile-savvy marketplace will improve the prospects for the entire mobile Web
development community."

Bringing together the dotMobi product suite

Adding to the product's unique marketplace position is the fact that
Instant Mobilizer brings together several technologies dotMobi has developed
during the past three years:

- Award-winning DeviceAtlas(TM) mobile device database ensures that
      mobile sites work well on any mobile handset
    - mobiReady.com testing tool gives SMBs confidence that Instant Mobilizer
      Web sites will be seen by customers quickly and accurately
    - .mobi domain makes certain that a SMB's customers know that they will
      have a positive mobile experience. The .mobi domain also helps ensure
      that the mobile sites pass through operator and handset transcoders
      unaltered, as well as making the mobile site more easily indexed by
      search engines.



Getting Instant Mobilizer

SMBs and individuals interested in mobilizing their existing sites simply
need to visit one of dotMobi's domain registrar partners who are offering
Instant Mobilizer to sign up for the service and a .mobi domain. Currently,
more than one dozen registrars offer - or are about to launch - Instant
Mobilizer to their customers.

"We are glad to be part of the launch of dotMobi's new and innovative
service," said Jean-Christophe Vignes, executive vice-president & general
counsel, EuroDNS. "This is a great step forward in bringing together the
Internet and mobile worlds. I especially appreciate that Instant Mobilizer
works with all Internet domains - .com, .net, .de. - so EuroDNS customers can
easily convert their sites and indicate them with a .mobi domain."

Chris Sheridan, vice president of sales at eNom, said, "Our expanding
relationship with dotMobi, the growth of the .mobi domain extension and the
launch of Instant Mobilizer is very important to eNom, our customers and
their customers. Instant Mobilizer is a tool that fits in perfectly with our
value-added services and will enable our resellers and their customers to
have Websites designed specifically for the mobile Web - literally in just
seconds. eNom is excited to bring Instant Mobilizer to our resellers starting
on February 25, 2009."

EuroDNS and eNom join a growing list of partners making dotMobi's Instant
Mobilizer available to their customers, including Domain Monster, Domain.fr,
Easily, EPAG Domain Services, EuroDNS, Go Daddy, InterNetX, Key Systems,
Moniker, NameISP, Reseller Club and Webnames. Learn more about these partners
at http://www.instantmobilizer.com/our-partners.htm.

Full details about the Instant Mobilizer service are at
http://InstantMobilizer.com. Or use your phone to see the "instantly
mobilized" Instant Mobilizer site at http://InstantMobilizer.mobi.

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the
development & discovery of quality mobile content through innovative
services, helping businesses and individuals reach the world's billions of
mobile phone users. dotMobi spurs mobile industry innovation by giving
content providers the tools they need to ensure the Web will work on mobile
phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and Internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, Telecom Italia Mobile
(TIM), Visa and Vodafone.

- Visit http://dotMobi.mobi for information on .mobi domains and all
      dotMobi services.
    - Visit http://mobiForge.com and http://instantmobilizer.com for mobile
      site development and services.
    - Visit http://mobiThinking.com for mobile marketing information and
      services.
    - Of course, use the .mobi equivalents of these sites to guarantee a
      quality experience on your mobile device. And see the dotMobi blog at
      http://blog.mobi.

    For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (Europe)
    +44-20-7344-1216
    gareth.davies@edelman.com