SEVEN Experiences Boom in Worldwide Mobile Messaging Business


BARCELONA, Spain and REDWOOD CITY, California, February 17 /PRNewswire/ --

- Company's Growth Fueled by Increased Demand for User-Friendly Mobile
Email Services

GSMA Mobile World Congress -- SEVEN(R), a global leader in mobile email
and messaging software, today announced it is experiencing a significant
increase in its worldwide mobile messaging business, suggesting consumer
demand for intuitive mobile messaging solutions has outstripped
enterprise-oriented vendors in their ability to define dominance. More and
more carriers now look to SEVEN to provide best in class, easy-to-use mobile
messaging services on a wide range of devices in their portfolio.

"SEVEN provides a surefire way for operators to increase data revenue and
decrease churn," said Ross Bott, President and CEO for SEVEN. "Compelling,
affordable mobile messaging services allow carrier differentiation in a
crowded arena, especially as the global marketplace becomes more challenging.
SEVEN also empowers end users with the essential solutions they need to
support their expanding mobile lifestyles while facing even greater pressure
to control expenses and increase productivity."

While the faltering global economy imperils the costly, high-end devices
and enterprise-oriented mobile email solutions, SEVEN's focus on
best-in-class solutions for consumer-friendly devices has positioned the
company for rapid, long-term growth. SEVEN currently processes two billion
mobile e-mail transactions per month and synchronizes more than five million
personal and business email inboxes, representing a year-over-year increase
of more than 3x over 2007. Subscribership also tripled from 2006 to 2007.

Many industry analysts have already reported that, in 2008, the market
segment for non-traditional phones - commonly labeled as "smartphones" - grew
a lot faster than the overall market and is the only segment that will
continue to grow in 2009. Users have come to realize that many devices can
deliver services beyond voice telephony. As demand for mobile messaging
increases, carriers worldwide are turning to SEVEN to provide those services
in a cost-effective manner. SEVEN powers mobile email for more than 130
carriers, including six of the world's top 10. Increased momentum is
evidenced by recent consumer email launches world wide including 3UK in
Europe, China Unicom in Asia, and Alltel and U.S. Cellular in the United
States.

Furthermore, the platform is compatible with more than 450 mobile devices
across five major operating systems, including Android, BREW, J2ME, Palm,
Symbian and Windows Mobile. SEVEN is already embedded and ready to be
activated with only a few clicks on a growing range of consumer-friendly
devices, such as the INQ1 for 3UK, the Samsung Delve for Alltel and the LG
Lotus and Samsung Rant for Sprint. In particular, SEVEN has witnessed
tremendous success on the Samsung Instinct which relies on Sprint's award
winning One Click interface to provide combined and ultra-simplified access
to both personal and business email.

SEVEN's user base speaks for itself regarding the true benefits of the
platform. In a survey of 1000 subscribers, SEVEN found overwhelming evidence
that mobile email is central to device usage. 93.5% use SEVEN's platform
everyday-as much as they do voicemail. Usage of personal email has surpassed
work email. And the majority of subscribers say mobile email makes their
personal and business lives run more smoothly and more productively, and
helps reduce stress in their daily lives.

SEVEN is a privately held company headquartered in the United States but
with offices around the globe. For more information, visit www.seven.com.
Mobile users with compatible phones can evaluate SEVEN Mobile Messaging
solutions for email, calendar and contact synchronization at
http://community.seven.com

For additional information contact:

    Isabelle Dumont +1-650-799-7542
    Senior Director, Marketing | SEVEN
    isabelle@seven.com

    Dana Knight +1-714-305-6221
    Bock Communications, Inc. | SEVEN
    seven@bockpr.com



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