LONDON, February 17 /PRNewswire/ --     A new report published today by Experian(R), the global information
services company, reveals that 30% of UK organisations - despite the emphasis
on customer retention in today's economic climate - have not profiled their
contact data to understand who their most profitable customers are.

The free report 'Contact data management: the wise investor', examines
organisations' attitudes to data quality and also provides strategic advice
on how to prioritise contact data management projects and track return on
investment.

Stuart Johnston, UK Managing Director of Experian QAS, commented: "The
bedrock for any customer management strategy is having high quality data
insight. Despite the 80/20 rule, nearly a third of UK organisations admit
that they do not even know if they have the right name and address details
for their most valuable client contacts. Our new report provides the latest
thinking on why contact data management is even more important in today's
climate and addresses the issues facing organisations right now, but also
those they are likely to encounter in the future."

The report also found - based on a survey of over 600 professionals
responsible for data management in the UK - that less than half of
respondents claimed to analyse their most profitable customers to help
influence marketing strategy and drive new business revenues.

Stuart Johnston added: "Despite these stark findings, the good news is
that the majority of organisations we interviewed said they plan to invest
heavily in data quality over the next six months to improve their contact
data management strategies. As our report outlines, investment should be
governed by a clear strategy to ensure that it is concentrated in the right
areas and will have a quick impact on business performance."

To obtain a free copy of Experian's 'Contact data management: the wise
investor' report, please go to http://www.qas.co.uk/invest

About Experian

Experian is a global leader in providing information, analytical and
marketing services to organisations and consumers to help manage the risk and
reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of
individuals, markets and economies, Experian partners with organisations
around the world to establish and strengthen customer relationships and
provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them
to make financial and purchasing decisions with greater control and
confidence. Clients include organisations from financial services, retail and
catalogue, telecommunications, utilities, media, insurance, automotive,
leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Experian has corporate headquarters in
Dublin, Ireland and has operational headquarters in Costa Mesa, California
and Nottingham, UK. The Group employs approximately 15,500 people in 38
countries worldwide, supporting clients in over 65 countries around the
world. Continuing sales for the year ended 31 March 2008 were $4,059m
(GBP2,020m / EUR2,858m).

For more information, visit http://www.experianplc.com.

About Experian QAS

Experian QAS provides contact data management (CDM) software and services
that help organisations drive value from their data. Every organisation
stores contact information on its customers/citizens, prospects, suppliers
and employees. Over 10,000 organisations worldwide choose Experian QAS
products and services to manage the quality and accuracy of this data to
improve business processing, financial performance, efficiency and the
customer experience.

The CDM capabilities include data auditing and standardisation,
validation and cleaning, matching, suppression and enhancement. Specialist
Authentication solutions are also offered to meet the growing demand for
electronic identity verification in the wake of rising ID-related crimes.

Award winning Experian QAS solutions are a result of year-on-year
investment in technology development since 1991, to ensure each solution
delivers the highest level of functionality and service support.

QAS Ltd is a wholly owned subsidiary of Experian, the global information
services company. Visit Experian QAS on the web at http://www.qas.co.uk.