NEW YORK, February 17 /PRNewswire/ --

- Light Reading Asia, a new regional Website covering the Asian 
communications market, will debut in April. In addition, a new Light Reading 
China office is announced in Beijing, headed by Sam Song, a China telco 
market veteran

Light Reading (www.lightreading.com), the leading research-led media and
events company covering the worldwide communications market, announced today
that it will be launching Light Reading Asia in April and that it has
established Light Reading China, a new office in Beijing that will drive
events, media, and research products for the Chinese telecommunications
market.

Light Reading Asia will cover key trends and news with analysis targeted
at communications service provider executives in India, China, and all the
hot developing markets in the region. Light Reading's staff of leading
journalists drive the communications industry's news cycle with a strong
point of view and a healthy bit of attitude... a winning formula that has
made Light Reading by far the largest telecommunications news and analysis
Website in the world.

Led by International News Editor Ray Le Maistre, content for the site
will be managed and written by a new LR Asia site editor. Other Light Reading
group editors and analysts from the Heavy Reading team will also write for
the new site, while the team at Pyramid Research, the leading market research
and analysis company covering developing telecom markets that was acquired by
Light Reading in Sept. 2008, will provide cutting edge market-specific
content. Pyramid's Asia team will write blogs and provide in depth reports,
analysis, and commentary.

Light Reading Asia will offer communications industry online advertising,
lead-generation programs, regionally focused Webinars, video programming, and
events, including Broadband India 2.0, a two-city conference in September to
be held in Mumbai and New Delhi.

Light Reading has also opened an office in Beijing and has named veteran
China telco media professional Sam Song as Director, Light Reading China. Mr.
Song will be in charge of taking leading Light Reading event brands such as
TelcoTV and Ethernet Expo into China, as well as other research and online
products that will be tailored to the Chinese communications marketplace.
Previously, Song ran his own media and events company called World Sources,
and has extensive prior telco journalism experience with Computerworld China
and China Digital TV Magazine.

"The telecom market's center of gravity is largely moving to Asia," said
Joseph Braue, Senior Vice President and Group Director of Light Reading.
"Light Reading Asia will give the communications industry a targeted way to
reach these coveted buyers of communications products and services across the
region, while Sam Song will be creating focused event and media products for
the Chinese market, which is still the primary growth driver of telco
services in the region.

"As the media leader in the worldwide communications industry, we believe
that despite the challenging worldwide economic climate, we need to continue
to invest in the growth areas of this market," added Braue.

Contact:

    Amy Averbook
    Director of Corporate Marketing
    Light Reading
    averbook@lightreading.com
    +1-212-925-0020 x112



About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel, PR
Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalization of US$2.5
billion.