SAO PAULO, Brazil and LONDON, February 17 /PRNewswire/ --     Claro mobile customers will now have access to breaking news
and other valuable information as the Brazilian carrier launches Canal Ideas,
which broadcasts free information on various subjects to the idle screen of
mobile phones.

Operated by Celltick's LiveScreen(TM) Media platform, the new
service broadcasts adverts, entertainment, sports and news content directly
to the idle screens of Claro Brazil's mobile subscribers. Customers
responding to messages are diverted to a WAP page or receive an SMS response
depending on the handset type and capabilities. The service also offers
purchase of premium content and participation in polls and quizzes.

The service is currently available to Claro GSM customers,
with a 128K SIM cards in area codes 14, 16, 17, 18 and 19, in the state of
Sao Paulo and state of Rio de Janeiro, in area codes 21, 22 and 24. In the
coming months the service will expand to additional regions.

"With Canal Ideas, Claro's customers will receive ongoing
information and also participate in other interactions that the service
provides," says Fiamma Zarif, Claro's Value Added Services and Roaming
Director.

Stephen Dunford, Celltick CEO said: "We are very excited to be
supporting Claro Brazil in the launch of Canal Ideias. Mobile marketing is
taking off as a medium around the world and the new service will allow Claro
Brazil to capitalise on this potential as well as deliver increased value to
its subscribers."

About Celltick http://www.celltick.com

Celltick Technologies Ltd, a pioneer company of Active Mobile
Marketing (active marketing by mobile phone), introduced a new vehicle or
media in the mobile space. Its main product, the LiveScreen (TM) Media
platform, allows content providers, and advertisers to broadcast messages
with specific content and advertisements to millions of mobile idle screens,
turning them into a network of interactive ads, creating a strong income flow
for the operators.

Celltick cooperates with the mobile operators to turn the
mobile screens into a powerful source for generating income. The company is a
partner of all network companies, major suppliers of SIMs, the leading
manufacturers of mobile devices and standard industry organizations, as well
as global content providers and media agents. Celltick is a private company,
founded in 2000 with headquarters in the UK and subsidiaries in Russia,
Singapore, India, Thailand Brazil and Israel.

Visit Celltick at Mobile World Congress, Barcelona, 16th-19th February,
2009, Hall 2 - BoothC15

About Claro Brazil http://www.claro.com.br

Claro Brazil, a subsidiary of America Movil, is a provider of
wireless telecommunication services in Brazil. The company launched services
under the brand name Claro in August 2003 and offers a variety of rate plans
to its post-paid customers, as well as prepaid services in all of its
markets. Claro owns and operates cellular networks using both GSM and TDMA
digital technology and has over 31 million customers.

It is part of the Mexican telecom group America Movil which is
the fifth largest mobile phone network operator in the world, with more than
153 million customers. It serves clients in Brazil, Argentina, Paraguay,
Peru, Chile, Honduras, El Salvador, Nicaragua, Guatemala, Puerto Rico,
Jamaica and the Dominican Republic.

Press and PR Management
    Cadu Alves
    carlos.alves@claro.com.br

    Gabriella Plantulli
    Gabriella.plantulli@claro.com.br

    In Press Porter Novelli Assessoria de Comunicacao
    http://www.inpresspni.com.br
    +55-11-3323-1520

    Fernanda Lanza - fernanda.lanza@claro.com.br
    +55-11-9415-7345
    +55-11-7688-6446 (celular)

    Vera Aranha - vera.aranha@claro.com.br
    +55-11-9415-7120
    +55-11-7688-5242 (celular)

    Debora Ferreira - debora.ferreira@claro.com.br
    +55-11-9415-6566
    +55-11-7688-5241 (celular)

    Celltick Press Contact:
    Samantha Talpir
    Tel. + 972-526947154
    Email: press@celltick.com