LONDON, February 18 /PRNewswire/ --

- Technological Innovation and a Disruptive Business Model Drive Rapid
Growth for Twenga, a Leading International eCommerce Start-up

Twenga (http://www.twenga.co.uk/), the leading new-generation shopping
search engine, publishes its 2008 financial results today. The company
generated 3.2 million euros in revenue - a 500% increase from 2007.

Having extended its geographical reach to 12 countries, including most
recently Brazil and the United States, Twenga currently lists more than 100
million offers from 60,000 retailers - including 3,500 commercial partners.
The company achieved break even in October 2008, two years after launch, more
than 50% of revenue is generated from international sales.

Twenga has won the trust of more than 20 million consumers, which places
the company among the 20 most visited price comparison sites worldwide.(1)

Twenga's success can be attributed to two unique features. Firstly,
Twenga's neutral and objective listings meet the public's growing
requirements for unbiased price comparisons. Secondly, thanks to its
proprietary technology which automatically indexes retailer sites, There are
approximately 10 times more offers listed on Twenga than on any other price
comparison site - a guarantee for consumers to find the best price.

Guaranteed return on investment for Twenga's partner retailers

Twenga draws most of its revenue from commercial partners who receive
additional visibility in dedicated placements. Sponsored placements are
clearly separated from natural search results. Partner retailers pay Twenga
only for performance in a CPA (cost per action) model: Twenga earns a
commission only if and when a sales transaction is actually completed.

Twenga has put in place a disruptive business model that is designed to
set the company apart from its competitors. Indeed, most incumbent price
comparison sites charge retailers every time a user clicks on one of their
products. This CPC (cost per click) model takes a toll on traffic, whether it
leads to a sale or not. In the current economic climate, online retailers
prefer Twenga's performance-based model because it gives them full control on
the return of their online marketing investments.

To boost its partners' return on investment further, Twenga has developed
algorithms that optimise the match between consumer searches and the display
of sponsored offers.

"Our performance-based model wins over the established CPC model because
it brings superior returns to retailers, comments Bastien Duclaux, the CEO
and co-founder of Twenga, he continues: "Our strategy is to open our sites to
all retailers, instead of displaying offers from a small set of clients, as
our competitors do. This is completely in line with the current eCommerce
trends towards more open environments. Our commercial partners understand
that our sites provide a better environment to promote their products.
Challenged by the crisis to make more of their marketing spend, they look for
sales rather than for poorly qualified traffic. They know that every
marketing penny spent with us is linked to actual revenue."

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    (1) Source : ComScore, December 2008

    For more information please contact:
    Jodie Welton at Connected PR
    Tel: +44-(0)7887-780464
    jodie@connectedpr.eu