WASHINGTON, February 19 /PRNewswire/ --

- 9th Biennial FISD Event Highlights Financial Information and its
Interaction with Risk Management, New Markets, Product Innovation & Cost
Management

- Keynote by breakingviews.com's Rob Cox Offers Insights Regarding
Today's Financial Services Challenges and Strategies

The Financial Information Services Division (FISD) of the Software &
Information Industry Association (SIIA) today announced that Rob Cox, US
Editor and Director for breakingviews.com, will be the opening keynote for
its 9th Biennial World Financial Information Services Conference (WFIC),
slated for October 4-7, 2009, at Divani Apollon, Athens, Greece.

Cox's background is well-suited to kick off WFIC, particularly during
such a critical time in the history of the financial services industry and
world economy. Among many other key roles, Cox edits the breakingviews.com
columns that appear in the New York Times each business day and regularly in
Fortune magazine, and is a regular contributor on CNBC. Last year, he was the
recipient of an International M&A Media Award for his coverage of Microsoft's
bid for Yahoo. His work has appeared in many publications in the United
States, including the New York Times, New York Magazine, Fortune, Esquire,
Barron's and the Wall Street Journal, and numerous publications abroad.

Cox became founding editor of breakingviews following a stint at
Bloomberg News in London, where he oversaw European finance coverage. As
South Europe bureau chief, he led Bloomberg's editorial operations in Milan,
Rome, Athens, Istanbul, Lisbon and Madrid from 1995 until 1998. Before coming
to Europe, Rob covered Wall Street, banking, and the stock market for
Bloomberg and for American Banker. He is a graduate of Columbia University's
Graduate School of Journalism and the University of Vermont.

According to Tom Davin, Managing Director for FISD, "We couldn't be more
pleased to have someone of Rob Cox's expertise and industry knowledge kicking
off the 2009 WFIC conference. He is someone who will help set the tone for a
stimulating and valuable conference for the 350 financial services
professionals anticipated to join us for this key event." Davin further
added, "In addition, we are also excited about the slate of speakers and
events scheduled for WFIC this year, as these events will enable fellow
financial information professionals to delve into issues of paramount
importance, especially during such a critical economic period."

- For more information about WFIC, please visit:
http://www.fisd.net/wfic/2009/

- To request a complimentary media pass, or to schedule an interview with
Rob Cox or Tom Davin, please contact Eileen Bramlet at EBramlet@siia.net

About FISD

The Financial Information Services Division (FISD) of the Software and
Information Industry Association provides a neutral business forum for
exchanges, market data vendors, specialist data providers, brokerage firms,
investment managers and banks to address and resolve business and technical
issues related to the distribution, management, administration and use of
market data. Participants use the forum to exchange ideas, build business
relationships and improve the business climate associated with the worldwide
flow of financial information. For more information, visit www.fisd.net.

About SIIA

The Software & Information Industry Association (SIIA) is the principal
trade association for the software and digital content industry. SIIA
provides global services in government relations, business development,
corporate education and intellectual property protection to more than 500
leading software and information companies. For further information, visit
www.siia.net.

FISD Business Contact: Tom Davin, tdavin@siia.net, +1-202-789-4465
SIIA Communications Contact: Eileen Bramlet, ebramlet@siia.net,
+1-703-927-2022