ATLANTA and KAISERSLAUTERN, Germany, February 19 /PRNewswire/ --

CAS AG, the leading global provider of demand side management solutions
for the consumer products industry, today announced that Michael King, a 25+
year software industry veteran and former PeopleSoft, Oracle and Lawson
executive, has joined CAS as Vice President, Sales.

"I have known Mike for nearly 10 years, and consider him to be one of the
top talents in enterprise software. I am very pleased to have an executive of
his caliber on the CAS team," said Todd Fryburger, CEO, CAS Americas. "Mike's
expertise and experience will be invaluable to CAS as we continue to expand
our market coverage and our solution offerings."

King joins CAS from Lawson, where he served as vice president of global
sales operations responsible for the America's, EMEA and Asia Pacific. Prior
to Lawson, King served as national vice president of strategic accounts at
Oracle, where he managed a national sales consulting team spanning multiple
industries including, retail and CPG and key application product lines
including Oracle, PeopleSoft and JDEdwards.

King was also group vice president for PeopleSoft, where he directed
solution consulting for the Americas, managed a global team to drive new
product launches and sales initiatives including HCM, CRM, BI, Technology and
SCM, and was responsible for a global pre-sales industry team. In addition,
King has held senior management positions at Marcam Corporation, American
Software, Hayes Microcomputer Products and Arthur Andersen and Company.

"Frankly, the decision to join CAS was an easy one. CAS is ranked #1 in
its market by customers and analysts, has a long and impressive track record
of success, and a blue-chip customer base," said Michael King, VP of sales
for CAS Americas. "The value proposition is very compelling, because CAS
solutions help CPG companies to grow revenue, increase market share and
improve operating efficiencies, despite the current recessionary conditions."

King will report to Fryburger, and will be based at the CAS Americas
headquarters in Atlanta, Georgia.

About CAS

CAS is the leading, global provider of Demand Side Management solutions
for the consumer products industry. With more than 20 years of
industry-specific experience, CAS has unrivalled expertise in delivering
solutions that manage profitable growth across the customer-facing
enterprise. To enable this, their CPWerx(TM) solution supports a multi-level
architecture of transactional, analytical and optimization technology. By
supporting closed loop business processes, CPWerx delivers integrated
solutions to meet the most demanding requirements of the industry - including
Trade Promotion Management, Trade Promotion Optimization, Field Sales
Management and Category Management. CAS customers include leading consumer
products companies around the world, such as Beiersdorf, Campbell Soup
Company, Coty, Danone, Dr. Oetker, Electrolux, Heineken, Henkel, InBev, and
Molson Coors. CAS has global headquarters in Germany and offices in North
America, Europe, Asia and Australia. For further information please visit
www.casrealresults.com.

Press Contact:
    Carol Edwards
    Ruder Finn
    Phone: +1-212-593-5858
    Email: edwardsc@ruderfinn.com