DUBAI, United Arab Emirates, February 20 /PRNewswire/ --

- Accomplished CRM and new business expert to lead sales and marketing 
effort

2009 KIT digital, Inc. (OTC Bulletin Board: KITD), a leading provider of
Internet Protocol-based video enablement technologies, announced today that
Marcus Evans has joined the firm as chief marketing officer, based in the
company's Dubai headquarters.

Evans brings over 20 years of expertise in consumer engagement and
high-level agency experience to KIT digital, underscoring the firm's
differentiation as a provider of enterprise-level, strategic counsel to help
clients maximize the benefits of deploying IP-based video solutions.

Evans' background includes senior leadership roles with Ogilvy, Bates
Communications, Carlson Marketing Group and TBWA, in Europe, Asia and the
Middle East. At Omnicom's Proximity Canada, he led the team that won
Marketing Magazine's "Interactive Agency of The Year".

As he guides global sales initiatives for KIT digital, Evans' past
experience in acquiring and developing Fortune 1000 clients will support the
firm's large enterprise-focused growth. Evans will also lead programs to
assist KIT digital's existing clients in the more effective use and
monetization of the company's IP video platform.

"We are confident that Marcus' strengths as a creative thinker and driver
of new business will help lead KIT digital client growth and evangelize our
compelling business proposition to companies around the world," said Gavin
Campion, president, KIT digital. "As an expert in strategic solutions
selling, Marcus will ensure that our global sales force is focused on the
various business benefits that clients enjoy from deploying our digital asset
management software suite-whether for external customers or internal
constituents."

"The key to successful software sales in today's business environment is
making sure clients know how to use the technology to drive concrete business
results-from cost-savings to brand engagement and customer traffic," said
Evans. "Too many players in the IP video market become fascinated with
'version 3.x'-type of product releases with little measurable utility to the
end-client. KIT digital's ongoing success lies in our ability to deploy
practical enterprise IP video solutions that save money, improve business
processes and drive real revenues for our clients."

In his role of chief marketing officer, Evans will also lead market
research efforts at KIT digital and the development of a shared IP video
dashboard metrics system to be used by clients and agencies alike. "This
dashboard approach is in keeping with KIT digital's commitment to make IP
video use measurable and profitable," explained Mr. Campion. "And Marcus is
the perfect person to put together the consortium to make it work."

Evans' strategic and brand leadership expertise has generated invitations
to chair numerous conferences and present keynote addresses throughout
Europe, North America and Asia/Pacific. In addition to presenting CRM Master
classes for the Institute of Direct Marketing, Evans has been a guest
lecturer for the MBA programs at both London and Ashridge Business Schools.

About KIT digital

KIT digital, Inc. (OTC Bulletin Board: KITD) is a leading, global
provider of proprietary IP-based video enablement technologies and
video-centric interactive marketing solutions. Through its end-to-end
platform, KIT digital works closely with consumer brands, content providers
and telcos to maximize the value of video content via the Internet, mobile
networks and IPTV set-top boxes. The KIT VX platform allows clients to
publish, manage and distribute digital video content, build online/mobile
communities and integrate advertising. KIT offers businesses a full range of
interactive marketing solutions and KIT clients can access approximately 100
KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients
include ABC Disney, Associated Press, General Motors, IMG, Kmart, NASDAQ,
News Corp, RCS, Telefonica and Verizon. KIT digital has principal offices in
Dubai, Melbourne (Australia), Prague, Stockholm, New York and London. For
additional information, visit www.kitd.com.