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Google Ranked Strongest UK Business Superbrand 2009
LONDON, February 24 /PRNewswire/ --
- As British Airways and BBC Worldwide Fall Out of the Top 10
Internet giant Google has - for the second year in a row -
notched the top slot in the prestigious annual Business Superbrands survey,
compiled by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands
organisation. To generate the rankings TCBA analysed the views of an Expert
Council and over 1,500 business professionals.
Now in its seventh year, Business Superbrands identifies and
pays tribute to the country's 500 strongest B2B brands. New entries into the
top 10 are: Michelin in 8th place, rising from last year's 63rd; Sony in 3rd
(30th); Nokia in 5th (18th); the London Stock Exchange in 8th (15th); and
Bupa in 10th (12th). Film studio Pinewood Shepperton, which won a BAFTA this
month for Outstanding Contribution to British Cinema, is a new entry in at
490.
Brands not faring so well include the beleaguered BBC
Worldwide, which held the top slot back in 2007 but has now dropped out of
the top ten, falling from 4th last year to 15th. It is more bad news for
British Airways which also fell out of the top ten for the first time; after
another difficult year the brand has dropped from 8th to 36th. Earlier this
month it posted a GBP70million loss in the nine months to December 31st.
Meantime, Rolls-Royce Group has done exceptionally well. Having now
taken second place in the rankings, Rolls Royce could challenge Google for
the top slot in 2010.
The highest new entry is Yale, which has achieved an impressive 57th
position whilst Nokia Siemens Networks enters strongly at 127th. The biggest
year-on-year riser is Investors in People which has risen an incredible 185
places to sit at 210. Other fast risers include ThyssenKrupp, Eurotunnel and
London City Airport.
Business 2008 Top 10
1) Google
2) Microsoft
3) BP
4) BBC Worldwide
5) GlaxoSmithKline
6) Rolls-Royce Group
7) FT
8) British Airways
9) FedEx Express
10) Hertz
Business 2009 Top 10
1) Google
2) Rolls-Royce Group
3) Sony
4) Microsoft
5) Nokia
6) GlaxoSmithKline
7) London Stock Exchange
8) Michelin
9) BP
10) Bupa
For full top 500 and about the business superbrands selection process:
PR: Amanda Harrison, +44(0)1296-660-294, ah@amandaharrisonmedia.co.uk
Stephen Cheliotis, +44(0)20-7079-3317 stephen.cheliotis@tcba.co.uk
