LONDON, February 26 /PRNewswire/ --

- Enables Second Largest Regional Media Business in the UK to Provide
High Quality Video Content to 323 Websites

Brightcove Inc., the leading online video platform, today announced that
is has entered into a company-wide agreement with Johnston Press, the second
largest regional media business in the UK, enabling them to incorporate
advertising-supported video content across their 323 regional Web properties.
The deal represents the next major phase in Johnston Press' digital strategy
to engage its online communities through rich media content and online video.

Johnston Press is a major publisher of quality local newspapers and local
Internet sites. Over the past two years, Johnston Press has made a
seven-figure investment in video equipment and training to enable every
regional affiliate to produce and publish video content to accompany
articles. The Brightcove platform will move this initiative forward
significantly, allowing Johnston Press to easily ingest video content from
all sources, including its readers. The Brightcove platform will also enable
Johnston's properties to distribute and share content more easily and allow
for more flexibility and creativity in how they publish content, establish
distribution policies, and target advertising.

"The Brightcove online video platform allows us far greater ease and
flexibility in surfacing our vast video library and enabling our users to
upload and share their own content," said Lori Cunningham, digital strategy
director at Johnston Press. "Working with Brightcove will give our online
communities more ways to contribute and digest content while adding value for
our advertisers through a more diverse online inventory. This development is
a critical step on our path to create a far richer and engaging experience
for our consumers and advertisers."

Brightcove chairman and chief executive officer, Jeremy Allaire, said:
"It is clear that Johnston Press understands the value of online video as a
medium that accelerates the growth of online communities. We are thrilled
that Johnston Press has chosen the Brightcove online video platform to
support its digital initiatives and to enable all of its regional Web
properties to deepen engagement with consumers, reach new audiences across
the Internet and foster a more robust advertising business."

Johnston Press will launch the Brightcove platform across its regional
Web properties later this year.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.