LONDON, March 5 /PRNewswire/ --     
   - New Online Publication Heralds New Focus on Long-Term ROI

Launched today, eWEEK Europe UK (http://www.eweekeurope.co.uk)
is the first online publication designed for the 'new era' of IT. Aimed at
all IT professionals, it provides a one-stop shop for advertisers and
sponsors looking for innovative pan-European opportunities.

eWEEK Europe UK is the first technology news site to fully
address the new corporate climate, in which sustainability and return on
investment move from 'add-on extras' to business-critical, core essentials.
eWeek Europe UK will provide information that supports IT professionals in a
critical role that is magnified by recession:

- How to measure and provide real ROI on IT projects

- Efficient computing which can cut energy costs and other
bills

- Flexible IT, where technology supports business objectives
to ensure that companies can move and change with the times

eWEEK Europe UK will cover the major topics of mobility and
wireless, security, networking and storage. Through the site, readers (who
include C-level executives, IT managers and IT professionals responsible for
determining corporate IT strategy), will have the up-to-the-minute
information they need to make informed decisions that will drive success in
their companies.

"With our mission to continually embrace new concepts, we will
demonstrate that sustainable IT is no longer solely the remit of the IT
department and should be on everyone's agenda," said Dominique Busso, founder
and CEO of eWEEK Europe.

A pure-play online IT publication, eWEEK is already
established in France, Germany, Spain, Italy and the US. In Europe, it is
published by NetMediaEurope, which was founded in July 2007 as a result of an
MBO by senior VNU managers. eWEEK Europe UK will be edited by Peter Judge,
who has worked previously for major UK technology publications including IT
Week, TechWorld and ZDNet, as well as contributing to The Guardian.

Content on eWEEK Europe UK will be designed to provide an
actionable resource for decision-makers. In addition to UK-specific news, it
will also draw on the substantial editorial resource of NetMediaEurope in the
form of European content, as well as eWEEK's extensive pool of US columnists,
reviewers and lab staff.

Peter Judge comments: "In the past, it was enough for the IT
community to talk about flexibility and efficiency. But tolerance for
'greenwash' is running out and IT decision-makers must now deliver on the
promises. eWEEK Europe UK is a trusted and in-depth knowledge-base for IT
professionals in changing times, which will help companies turn
sustainability into a broad and credible business objective".

Notes to Editors:

Launched in March 2009, eWEEK Europe UK (
http://www.eweekeurope.co.uk), is an online publication aimed at everyone
interested in the impact that technology will have on the future of their
business. It provides insight on sustainable IT to a rapidly growing audience
that increasingly sees the issue as business-critical.

Already established in mainland Europe and the US, eWEEK
provides a one-stop shop for advertisers and sponsors looking for innovative
pan-European opportunities.

eWEEK Europe UK is published by NetMediaEurope, which was
founded in July 2007 as a result of an MBO by senior VNU managers.

For further information and interviews, please contact:

    Katrina Suppiah / Kate Alexander, Publicité
    Tel: +44-(0)20-8543-8481 /+44-(0)7788-584413
    Email: k.suppiah@publicite.co.uk / k.alexander@publicite.co.uk