Astea International Accelerates Growth in Asia with a New Subsidiary in Japan


HORSHAM, Pennsylvania, March 5 /PRNewswire/ --

- New Tokyo Subsidiary Expands Astea's Global Footprint

Astea International Inc. (Nasdaq: ATEA), the leader in service lifecycle
management and mobility solutions, announces the establishment of Astea
International Japan Inc., a new subsidiary in Tokyo, Japan. With resources in
Tokyo, the company is providing sales, professional services and customer
support to leading service organizations in the region. The Japanese
subsidiary joins the Company's existing international sales and service
locations in the United Kingdom, Holland, and Australia.

"The Japanese market is of strategic importance to Astea and represents
tremendous opportunities for international growth," stated Zack Bergreen, CEO
and chairman, Astea International. "The establishment of a formal presence in
Japan brings us closer to the market and confirms our commitment to the
partnerships that we have developed over the past ten years. With over forty
customers already in Japan, and this number rapidly growing, this new
subsidiary affords us the ability to better serve our customers and strategic
partners. We will be able to further strengthen our understanding of the
Japanese market and continue to build upon our solution to drive innovation
that exceeds customer expectations."

On September 25, 2008, the Company issued a press release announcing that
it received a US$3 million dollar investment to enhance sales and marketing,
customer support, and product development efforts. One of the initiatives
that this recent investment funded was the opening of the local subsidiary in
Japan. The driving factor to establish a local presence was in response to
their existing customer base as well as the increasing Japanese demand the
Company is seeing for proven service management solutions that enable
companies to deliver a consistent level of superior service around the world,
ultimately improving customer satisfaction, retention and profitability.

Astea International Japan Inc. subsidiary is located at 7F ARK Mori Bldg.
1-12-32 Akasaka, Minato-ku, Tokyo, Japan. Mr. Hideo Yamazaki is managing
director of Astea International Japan Inc. He brings to the Company a breadth
of service management experience and a long history of working with the Astea
solution suite. In order to support Astea's existing customer base, Astea
International Japan is already staffed with a team of resources and has also
engaged experienced technical staff from existing partners in Japan.

Astea is unique in its offerings because it provides the total end-to-end
service management and mobility solutions that can support a company's entire
service business or it provides a modular approach and complements existing
applications. Astea offers service management, mobile workforce management,
parts and inventory management, reverse logistics management and customer
management solutions -- all on a single central repository.

Astea helps companies worldwide achieve the highest levels of customer
satisfaction with faster response times and proactive communication, creating
a seamless, consistent and highly personalized experience at every touch
point. To learn more visit www.astea.com/jp.

About Astea International

Astea International (Nasdaq: ATEA) is a global provider of service
management software that addresses the unique needs of companies who manage
capital equipment, mission critical assets and human capital. With the
acquisition of FieldCentrix, Astea complements its existing portfolio with
the industry's leading mobile field service execution solutions. Astea is
helping companies drive even higher levels of customer satisfaction with
faster response times and proactive communication, creating a seamless,
consistent and highly personalized experience at every customer relationship
touch point. Since its inception in 1979, Astea has licensed applications to
companies, around the world, in a wide range of sectors including information
technology, telecommunications, instruments and controls, business systems,
HVAC, gaming/leisure, imaging, industrial equipment, and medical devices.

www.astea.com. Service Smart. Enterprise Proven.

(c) 2009 Astea International Inc. Astea and Astea Alliance are trademarks
of Astea International Inc. All other company and product names contained
herein are trademarks of the respective holders.

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