LONDON and MILAN, March 9 /PRNewswire/ --

- At the Social Networking World Forum in London, Buongiorno is
Presenting the New blinko Strategic Approach Focused on Quality Relationships

Buongiorno S.p.A. (MTA, Borsa Italiana: BNG), a leading multinational in 
digital entertainment, is today presenting, at the Social Networking World 
Forum (http://www.socialnetworking-forum.com/) in London, the new version of 
blinko 
(http://www.blinko.com/en/;jsessionid=D3233EF6D474066D5C8A67880940943F), the
first mobile social network which allows users to select 20 people with whom
to share constant and meaningful relationships, in total privacy, based at
the same time, on timely and up-to-date information.

A recent survey conducted by HPLabs and Cornell University has
shown revealing data about the fact that each individual is in regular
contact with about twenty people, who represent their key points of reference
in everyday life. This means that any social network contains two sub-sets:
one packed with "acquaintances" with whom we have little genuine interaction
and the other, more select but full of interaction and brimming with
confidence. And it is precisely on this sub-set that blinko has decided to
concentrate on; thanks to an exclusive SMS notification service, blinko
allows you to use the mobile to share and interact with the top "20
favorites", without necessarily having to start a mobile internet session.
blinko users can also send 30 free SMS a day to the circle of "20 favorites",
as well as follow up to 10 "Channels".

The social network phenomenon has changed significantly in
recent months and, just like every mass phenomenon, is developing along lines
different from those expected initially. Users of social networks started to
use them only on the Internet, often building up huge and endless networks of
acquaintances, and consisting of people who, in most cases, do not know one
another directly - or with whom no genuine, concrete and continuous
relationships exist. The repercussions in terms of privacy and overcrowding
have led many people to rethink the practical utility of such extended and
non-selective networks. Buongiorno's response is a new strategic approach,
which radically changes the social network's boundaries and allows privacy
problems to be minimized, thanks to personalized management of the number and
type of SMS notifications.

For further information, please contact:

    ICIS
    UK Financial Press and Financial
    Analysts
    Tom Moriarty or Fiona Conroy
    Tel: +44-207-651-8688
    Email: Fiona.Conroy@icisenet.com

    BUONGIORNO
    Eleonora Villanova
    Global PR & IR Executive
    Tel: +39-02-582131
    Email: eleonora.villanova@buongiorno.com