SAN FRANCISCO, March 10 /PRNewswire/ --

Double Fusion, the world's most powerful in-game and multi-platform
advertising network, has promoted Noam Korin to Vice President of Advertising
Sales, Europe. In his new role, Korin will lead the European sales team,
drive revenue for the region, and continue to assist with publisher and
platform relationships across key territories. Korin will report to Jana
Friedman, Double Fusion's recently announced SVP of Global Advertising Sales.
The announcement was made today by Jonathan Epstein, President and CEO of
Double Fusion.

Korin is a four year veteran of Double Fusion. He has served as a key
architect in expanding the business in Israel, and launching Double Fusion in
Europe. In just the two years since specifically managing Double Fusion's
European interests, Korin has worked with key marketers including P&G,
Mercedes Benz, Coca Cola, 20th Century Fox, Paramount Pictures, Warner Bros.,
Universal Pictures, Adidas, and McDonalds.

"Noam has been instrumental in growing our business in Europe and
introducing Double Fusion's benefits to scores of marketers in this region.
From his work directly with publishers, to helping brands navigate this new
and effective advertising platform, Noam has fully understood this important
marketplace. We are fortunate to have someone of his caliber on our team and
we look forward to taking his contributions and the category to the next
level."

Prior to joining Double Fusion in 2005, Korin led the European
Advertising Sales for Ad4ever Interactive Technologies LTD, a leading Rich
Media platform provider which was acquired by aQuantive, Inc. During that
time, Korin was responsible for establishing the European Sales operation,
positioning the company within the European New Media market and generating
constant revenues. He holds an L.L.B. and a B.A. from the Interdisciplinary
Center (Israel) and he is a member of the Israeli bar association.

About Double Fusion

Double Fusion is the most powerful multi-platform in-game advertising
network in the world. Tapping into the growing US$2 billion dollar in-game
advertising market, Double Fusion connects Fortune 500 brands to millions of
video game players through their award-winning dynamic ad-serving technology
and marketing services. Committed to providing free and ad-supported games
for everyone, Double Fusion's global network currently boasts over 30
top-tier game publishers providing unique game content experiences for
consumers and the advertisers looking to reach them across all demographics,
platforms, and game genres. Privately held and headquartered in San
Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London
and Tokyo.

Advertisers interested in opportunities within the Double Fusion Network;
and developers and publishers interested in increasing their per-title
revenues through integrated and dynamic ad placement opportunities should
visit www.AdvertisingInPlay.com.