LONDON, September 18 /PRNewswire/ --

ROO Group (OTCBB: RGRP), a global leader in online video solutions for 
content providers, advertisers and websites, has partnered with the UK's 
fastest growing new media publisher, Shiny Media, to launch three cutting-
edge online TV channels, featuring technology, fashion and lifestyle content.

The video players will initially rollout across Shiny Media's leading
tech blogs including TechDigest.tv and ShinyShiny.tv as well as the
award-winning fashion blogs CatwalkQueen.tv and Shoewawa.com. Within a short
period of time, it is hoped the players will be extended across Shiny Media's
network of 40 blogs catering to an audience of 3.5 million unique visitors
monthly.

The channels will offer exclusive news, reviews, interviews and more,
created by Shiny Media's in-house production team. These will be combined
with a selection of ROO's extensive video content. To date Shiny Media has
used video sharing website YouTube for hosting the bulk of its video content.
The ROO partnership will enable it to further explore the business potential
in online TV.

Advertisers will be able to purchase pre-roll video ad formats and MPUs
across the channels which will be sold by Shiny Media's online advertising
partner Unanimis. From launch Shiny Fashion TV will be sponsored by LG Mobile
and the channel uniquely branded to reflect this. The company hopes to
develop similar campaigns for the technology and lifestyle channels.

The players will be powered by the ROO Video Exchange platform, allowing
Shiny Media to self-manage its video content strategy, while also delivering
full backend hosting, uploading, encoding and streaming of video assets.

Tony Martin, senior vice president ROO Europe, comments: "Video is an
integral component of social media, and Shiny Media is leading the UK in this
area. The blogosphere's appetite for original video content is phenomenal,
and we are keen to see how its loyal audience responds to the newly launched
TV channels."

Chris Price, managing director of Shiny Media, adds: "For years we've
been asked why many of our sites are .tv rather .com - it's only recently
people have begun to share our vision for online video as the future of
blogging. ROO's platform is flexible, robust and easy-to-use, ensuring a
user-experience that is more like on-demand TV than video streaming.

About ROO

ROO Group Inc. (OTCBB: RGRP) through its 100% subsidiary ROO Media
Corporation, is the online video solutions company focused on meeting the
specific needs of large enterprise companies globally. The company's
proprietary platform, the ROO Video Exchange, simultaneously services
multiple video channels, audience segments and advertisers and, as such, has
become a leading platform in content aggregation, distribution and targeted
advertising. ROO's unique ability to offer a "many-to-many" service has
helped secure its position as the Internet broadcast company of choice for
companies seeking effective strategies for monetising online video.
www.roo.com

About Shiny Media

Formed in 2004 Shiny Media is the UK's fastest growing new media
publishing company. Combining traditional editorial values with innovative
Web 2.0 technologies, such as video and user generated content; Shiny Media's
blogs cover a range of interests across the areas of fashion, technology,
lifestyle, sport and gaming.

Its 40 websites currently attract over 3.5 million unique visitors
monthly.

- www.shinymedia.com -

Web site: http://www.roo.com
              http://www.shinymedia.com