LONDON, March 16 /PRNewswire/ --

- New Web-Based Application Empowers Data Stewards and Line of Business 
Users to Ease Data Management Processes, Streamline MDM Tasks, and Increase 
Business Adoption for Greater MDM ROI

Siperian, Inc. - developers of an award-winning master data management 
(MDM) platform - today announced the Siperian Business Data Director(TM), a 
web-based, intuitive, and configurable data governance application for 
Siperian MDM Hub(TM). This application provides business users and data 
stewards with the ability to effectively create, consume, manage, and monitor 
master data. Leveraging Business Data Director, organisations can gain 
immediate efficiencies within business processes by enabling rapid adoption 
of master data solutions while enforcing strict data governance procedures 
and policies.

"The business as a whole suffers when data is not managed properly and 
made available to the right users at the right time," commented Jill Dyche, 
partner and co-founder of Baseline Consulting. "To be truly effective, an 
organisation must proactively manage data quality at the point of creation, 
provide real-time access to the data throughout the enterprise, and ensure 
that data management is integrated within business processes."

Business Data Director improves the overall productivity of business 
users by enabling them to find accurate and critical information faster. 
Through proactive data management, the application reduces the cost of 
maintaining data quality. Data governance is the key to the overall success 
of any MDM initiative; consequently, Siperian Business Data Director was 
designed to ensure that correct and complete data is created from the outset, 
resulting in reduced downstream data management issues. More specifically, it 
allows only the appropriate owner to create, review, and approve the data 
before it can be consumed in a secure manner by the entire organization.

Siperian Business Data Director enables improved compliance by providing 
organisations with a complete, consistent view of both data and lineage. It 
delivers significant benefits to users across the organisation including:

- Business Users: Native workflow capabilities enable business
      users to collaboratively create data directly within the Siperian MDM
      Hub and govern the approval process. Business Data Director also allows
      these lines of business users to immediately consume the reliable data
      in multiple ways, including hierarchies, to perform their respective 
      job functions more efficiently.
    - Data Stewards: Task-oriented user interface improves data steward
      productivity by simplifying the daily management of repetitive tasks 
      and monitoring of data quality.
    - IT Professionals: IT Professionals can rapidly deploy and quickly
      configure Business Data Director for immediate use by the business
      community, and then continue to quickly adapt it to their ever changing
      business requirements. Recognizing the need that different 
      organisations might create and consume data in different ways, provides
      several deployment options to the IT professional - it can be deployed 
      as-is; it can be extended to include information from other 
      applications; or, visual components from Business Data Director can be 
      directly integrated within the applications such as CRM or ERP.

"Traditionally, data management is entrusted to a small group of data 
stewards who, on behalf of the entire enterprise, create, maintain, and 
monitor the correctness, consistency, and completeness of master data," said 
Peter Caswell, president and CEO of Siperian. "Siperian Business Data 
Director takes that paradigm to the next level by empowering business users 
to become the direct authors, managers, and consumers of master data enabling 
them to drive real-time business efficiencies and achieve greater ROI."

About Siperian, Inc.

Siperian, Inc., an award-winning and innovative provider of a flexible 
master data management (MDM) platform, helps companies unify their critical 
data about customers, products and organisations - and delivers reliable, 
complete views of this data within existing business processes. The Siperian 
MDM Hub ((TM)) offers the next generation of architectural flexibility for 
managing all types of master data. It is an integrated, model-driven software 
platform that adapts to today's business requirements delivering rapid return 
on investment, while evolving to a complete enterprise master data management 
platform. Siperian's approach enables rapid implementation and has earned the 
company its reputation for leadership and proven success by meeting the 
complex requirements of market-leading companies in industries, including 
Health & Life Sciences, Financial Services, Technology, Insurance, 
Manufacturing, Retail, Consumer Packaged Goods, Oil & Gas, Chemicals, 
Publishing, Media, and Waste Management. With corporate headquarters in 
Foster City, California, Siperian has offices throughout the United States 
and in Toronto, Canada; the Company's EMEA operation is headquartered in 
London. To learn more about Siperian visit www.siperian.com or call +1-866-
747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names 
of actual companies or products mentioned herein may be the trademarks of 
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications Inc.
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com