LONDON, March 27 /PRNewswire/ --

- Primelocation.com's Unique Integration of Street View - the Latest
Innovation From Google - and Microsoft's Bird's Eye View Aerial Imagery Will
Revolutionise the Way People Search for Property in the UK

In a move to create a richer, more advanced property search,
Primelocation.com have adopted Google Street View in their UK property
listings, combining it with Microsoft Virtual Earth's Bird's Eye View mapping
feature. This enhanced search experience is unique to Primelocation.com, who
anticipate that the combined technology will become fundamental to online
property search.

Navigating Street View, the user is transported from a two-dimensional
map to a virtual street tour of an area's buildings, green areas and
landmarks, through a comprehensive collection of real images collated by
Google. The feature will be available for an increasing number of cities,
towns and regions throughout the UK.

Bird's Eye View allows users to view exceptional photography in high
resolution, low altitude angled aerial images of properties, streets and
local features in more than 130 towns and cities across the UK. This is a
vast improvement on the typical satellite imagery that used on many sites
today.

Chris Evans, Head of Online Marketing at Primelocation.com commented:
"This move to multi-visual mapping will grant our users a detailed,
comprehensive understanding of the area that interests them - while they are
still in the early stages of the buying or renting process.

"Street View expands the scope of the 'desktop househunter', who as well
as viewing interior and exterior photos of their ideal property, can now
explore the street where it's situated, and even navigate the entire
neighbourhood online.

"The high-quality imagery and 360 degree multi-angle view create a
picture of your potential property that's more comprehensive and engaging
than ever before.

"Combined with the Bird's Eye View feature, this innovation is set to
transform the way we search for homes."

More information about Primelocation's integration of Street View and
Bird's Eye View is available at http://www.primelocation.com/streetview/.

Street View is available on properties located in major UK towns and
cities including London, Manchester, Leeds, Birmingham, York, Newcastle,
Southampton, Bristol, Swansea and Glasgow.

Notes for editor:

Primelocation.com is a property website containing information on UK and
international properties for sale, estate agents, news and views about the
housing market.

Contact Details
    Christopher Evans
    Primelocation.com
    christopher.evans@primelocation.com
    +44(0)207-534-2609