LONDON, April 1 /PRNewswire/ --     Ticketmaster UK Ltd, a Ticketmaster Entertainment, Inc.
(NASDAQ:TKTM) company, is pleased to announce it has been appointed by the
Royal and Ancient as their exclusive third party ticket retail partner for
the 2009 Open Golf Championship, and as their ticketing technology provider.

The R&A is working alongside Ticketmaster to introduce a new ticketing
system for The Open Championship.

For the 2009 Open at Turnberry, computerised tickets will be used for
general admittance to the site instead of traditional swing-badges. Each
ticket will have a unique barcode which will be scanned upon entry using
Ticketmaster's access control system, AccessManager, quickly enabling staff
at the gates to identify counterfeit tickets and provide organisers with
real-time attendance reports and statistics.

Of the new partnership, R&A Director of Championships, David Hill, said,
"We look forward to working closely with Ticketmaster, drawing upon their
sporting experience and technology in providing our customers with the most
innovative and flexible ticketing service available."

"While developing this relationship, we will still retain one of the most
important and unique elements of The Open in continuing to offer tickets for
sale at the gate."

Chris Edmonds, Managing Director of Ticketmaster UK, added, "The Open
Championship is one of the top events in the World sports calendar and we are
delighted to be working with The R&A to provide their ticketing retail as
well as supplying our AccessManager system."

Tickets are available to purchase from The R&A's website:
http://www.randa.org.

An Open Championship daily ticket on the four Championship days (16-19
July 2009) costs GBP55. Under-16's will continue to be admitted free of
charge and concessions are available. Season tickets are also still available
at a discounted rate.

Other Recent Ticketmaster UK News:

Ticketmaster Signs Multi-Year Ticketing Deal With UK Athletics

http://mediacenter.ticketmaster.com/Extranet/TMPRArticlePressReleases.aspx?id=8206

Ticketmaster Installs AccessManager In 45th Venue In The Uk In Scotland's
Braehead Arena

http://press.ticketmaster.com/Extranet/TMPRArticlePressReleases.aspx?id=8108&fragment=0&SearchType=OR&terms=

About Ticketmaster Entertainment, Inc.

Ticketmaster Entertainment consists of Ticketmaster and Front Line
Management Group. As the world's leading live entertainment ticketing and
marketing company, Ticketmaster connects the world to live entertainment.
Ticketmaster operates in 20 global markets, providing ticket sales, ticket
resale services, marketing and distribution through www.ticketmaster.com, one
of the largest e-commerce sites on the Internet; approximately 7,100 retail
outlets; and 17 worldwide call centres. Established in 1976, Ticketmaster
serves more than 10,000 clients worldwide across multiple event categories,
providing exclusive ticketing services for leading arenas, stadiums,
professional sports franchises and leagues, college sports teams, performing
arts venues, museums, and theaters. In 2008, the Company sold more than 141
million tickets valued at over $8.9 billion on behalf of its clients.
Ticketmaster Entertainment acquired a controlling interest in Front Line
Management Group in October 2008. Founded by Irving Azoff and Howard Kaufman
in 2004, Front Line Management Group is the world's leading artist management
company. Ticketmaster Entertainment, Inc. is headquartered in West Hollywood,
California (NASDAQ:TKTM).