LAS VEGAS, April 2 /PRNewswire/ --

- Sevenfold growth in mobile-friendly Web addresses proves revolution for 
'on the go' content is at hand

CTIA -- dotMobi, the company behind .mobi -- the only Internet address
created specifically for locating content that works on all mobile phones --
today announced highlights of a new study on mobile Web trends that shows
mobile Web content creation continues to explode.

Based on a review of the largest top-level Internet domains, dotMobi has
seen a sevenfold growth in the number of mobile Web sites in the past year,
proving that a revolution in mobile content availability is at hand.

When dotMobi first performed this study a year ago, 150,000 mobile Web
sites were available. These sites are discovered by mobile-friendly Internet
address designations like ".mobi" or "mobile." or "/wap," where
mobile-friendly content is likely to reside.

dotMobi now counts approximately 1.1 million mobile site addresses in the
world, based on a scan of the largest Top Level Domains (TLDs) in use. The
TLDs that were scanned include such domains as .mobi, .com, .net, .uk and
.de. The 1.1 million number means that approximately 0.8 percent of all
domains are likely to have mobile-friendly content.

As a comparison, the Online Computer Library Center (OCLC) in 1998
counted a total of 1.46 million public, PC-based Web sites across all TLDs.
Today, VeriSign estimates there are approximately 77.4 million live ".com"
and ".net" Web sites. Given the strong growth of the mobile Web in the past
year and the rapidly evolving sophistication of mobile technologies, a
similar -- or even faster -- long-term deployment of mobile content is likely
compared to that of the PC-based Web a decade ago.

.mobi preferred as a mobile-friendly entry point for sites that use a
single naming convention

Of the 1.1 million global "entry points" used by content creators, the
.mobi domain is the preferred entry point for sites that use a single naming
convention -- that's to say, sites that use only one domain. (Some sites use
multiple naming options for the same site.) The ".mobi" domain is used on 23
percent of these addresses.

"Site owners and consumers need a single naming convention to resolve the
market confusion in finding mobile content that works on all phones, not just
high-end smartphones or iPhones," said Amy Mischler, dotMobi's Vice President
of Mobile Marketing Evangelism. "The .mobi domain is the only ICANN-approved
domain name for identifying mobile content, and the marketplace is responding
by choosing .mobi as the preferred way for identifying mobile content."

Other mobile content identifiers

The "/wap" identifier, which is used primarily by "legacy" sites from the
initial WAP era earlier this decade, represents 22 percent of all
mobile-friendly Internet addresses. Given that WAP is entering its sunset
phase as a technology, this 22% figure is likely to shrink in the coming
year.

Other mobile content identifiers include: "/m" (13 percent), "/wap." (10
percent), "mobile." (5 percent), "m." (5 percent) and "/pda" (3 percent).
Less frequently used are "pda.", "/forum", "/mobile" and "/wireless".

Also popular is the use of device detection to automatically present
mobile content, as dotMobi's award-winning DeviceAtlas(TM) product allows
site owners to do. Device-aware sites currently represent 14 percent of all
mobile-friendly sites.

"While the growth of mobile Web content on a global basis is not a
surprise, the speed at which it's growing is very happy news," said Trey
Harvin, CEO, dotMobi. "And the growing use of the only ICANN-approved
convention to identify that content -- the .mobi domain -- proves that
content owners are anxious to make sure their customers know that their
mobile sites will work on any phone, on any network, anywhere in the world."

Information with a North American focus

For information on key mobile Internet usage trends in North America,
Openwave (http://openwave.com), one of the world's leading software
innovators enabling revenue-generating personalized services which converge
the mobile and broadband experience, announced highlights from a new study
based on findings derived from its Openwave(R) Mobile Analytics product on
March 31, 2009. See
http://www.openwave.com/us/news_room/press_releases/2009/20090331_opwv_trends
_0331.htm for details on that study.

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the
development & discovery of quality mobile content through innovative
services, helping businesses and individuals reach the world's billions of
mobile phone users. dotMobi spurs mobile industry innovation by giving
content providers the tools they need to ensure the Web will work on mobile
phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and Internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, Telecom Italia Mobile
(TIM), Visa and Vodafone.

- Visit http://dotMobi.mobi for information on .mobi domains and all
      dotMobi services.
    - Visit http://mobiForge.com and http://instantmobilizer.com for mobile
      site development and services.
    - Visit http://mobiThinking.com for mobile marketing information and
      services.
    - Of course, use the .mobi equivalents of these sites to guarantee a
      quality experience on your mobile device. And see the dotMobi blog at
      http://blog.mobi.

    For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (Europe)
    +44-20-7344-1216
    gareth.davies@edelman.com