Online Selling Tips, April 2 /PRNewswire/ --     Moneybookers, one of Europe's leading online payment systems,
(http://www.moneybookers.com/process-payments/) is offering up its expertise
in the eCommerce arena and has put together its Top Ten Tips for setting up a
successful online business to increase revenues and customer satisfaction:

1) Think about using Open Source shop software from providers such as
osCommerce or Magento

These shop systems provide you with software to build your
online shop for free and have a helpful community which you can fall back on
in case of problems. You can also download the Moneybookers payments system
from here. Once activated it offers you a comprehensive spectrum of payment
methods accepted worldwide, proven to improve your conversion rates.

2) Make sure your domain name can be found easily

Many internet businesses have failed because potential
customers could never find the right website address. The address is also one
of the major factors for Search Engine Optimisation. Make sure yours is
memorable and reflects the name of the company, and that you keep the
registration renewal up-to-date. Think of some of the best known companies'
names like directferries.com - you can't forget their web address.

3) Identify your USPs - and use them for Search Engine
Optimisation

As for every successful business, think about what will make
your online store stand out and be different - product range, price, target
market, etc. You can then use this to create your keywords and website
description, so Google will acknowledge it and display your site on the top
search results for these USPs.

4) Don't economise on your website design

If you are using an open source shop system they will offer
you certain proven layouts and designs which are often ready-optimised in
terms of usability. If you are building your own shop, think about spending
some money on getting your website designed professionally. Having a
structured, professional website will attract people to your store and give
them the confidence to shop there. A good designer will also make sure that
your site is compatible with all browser types so all potential customers
will be able to access it.

5) Make sure your customers can navigate around your site easily and are
able to checkout quickly and securely

It's important to have as good a conversion rate as possible,
right from the product search stage up until final payment. Difficulties in
navigation and usability or slow systems encourage shoppers to abandon a
transaction, as do insecure-looking payment mechanisms. Ensure that the
"checkout" is easily visible so your customers know where to go, or implement
an "eWallet" where your customers can pay easily with their user name and
password without always having to enter their credit card details. As always,
make sure you test this on all browser configurations.

6) Make sure your payment module matches the customer base you want to
target

While credit cards seem the most obvious choice of payment to
offer, they may not be the most wide-reaching, especially if you're targeting
the European market where credit card penetration is low and payment methods
such as ELV are much more common. Using a system like Moneybookers means you
automatically have access to a global payments network of more than 60
payment options accepted in over 200 countries. By using this you will
immediately offer the payment option 
(http://www.moneybookers.com/process-payments/) your customers want in the
relevant country - and you'll make sure that they can pay for your products.

7) Maximise traffic to your site

Consider looking at free tools like Google AdWords, Website
Optimizer or Google Analytics to increase the number of people visiting your
site and understand their needs. Some agencies will also help you with search
engine optimisation, which will give you a more prominent position in Google
when people search for the things you're selling. This can be the most
important factor in website success but is quite often overlooked.
Moneybookers also offers you free marketing to their seven million customer
base, which can be an important step to founding a loyal customer base.

8) Avoid chargebacks and secure yourself against fraud

While taking all benefits of an online store into account, you
should plan and prepare yourself against the risks, too. In the UK alone the
volume of fraud rose to GBP609.9m in 20081, mostly due to more and better
organized fraud and data theft, combined with a rising volume of phishing
emails and techniques. Systems like Moneybookers operate a no-chargeback
policy, which insures you against all chargebacks and supports you with
extensive risk and anti-fraud management.

9) Have a contact number for anyone wanting to make enquiries
- and keep in touch with your customers

Being available for customers to make enquiries provides an
important human touch and increases consumer confidence in your enterprise.
Make sure you answer all calls and respond promptly to all enquiries. Also
keep up your customers' interest and keep them loyal by sending out
newsletters and special promotions on a regular basis.

10) Know your competition

Make sure you know what your potential competitors are doing
so you don't lose out on business to them by being undercut or left behind
with promotions. For instance, you can set up Google Alerts for their brands,
so you will always receive regular updates about your competitor's
activities. Also make sure you sign up for their newsletters and regularly
check on their blogs, for example by subscribing to their RSS feeds.

[1] SC Magazine UK online, report by National Fraud Strategy:

http://www.scmagazineuk.com/As-online-fraud-figures-rise-by-more-than-100
-per-cent-is-there-any-way-for-the-public-to-win-the-battle-against-scammers/
article/129154/

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About Moneybookers:

Moneybookers is one of Europe's largest online payments
systems and among the world's leading eWallet providers, with over seven
million account holders. The simple eWallet enables any customer to
conveniently and securely pay online without revealing personal financial
data, as well as to send and receive money transfers cost-effectively by
simply using an email address. Moneybookers' worldwide payment network offers
businesses access to over 60 payment options in over 200 countries with just
one integration. Already more than 35,000 merchants use Moneybookers'
payments service, including global partners such as eBay, Skype and Thomas
Cook.

Moneybookers was founded in 2001 in London and is regulated by
the Financial Services Authority of the United Kingdom.

For more information, see: http://www.moneybookers.com.

For more information on setting up online, the Moneybookers
customer service team is always available to answer your enquiries:

e: merchantservices@moneybookers.com

For more information on Moneybookers, please contact:

    James Gordon-MacIntosh, Dan Bradley or Michelle James at Fishburn Hedges
    t: +44(0)20-7839-4321
    e: moneybookers@fishburn-hedges.co.uk