LONDON, April 6 /PRNewswire/ --

- MySkip.com Helps Small Non-Profits Survive Recession by Connecting
Charities With the Community via Donors at http://www.myskip.com

MySkip (http://www.myskip.com/), the world's most secure, easy-to-use and
free(1) website dedicated to promoting the reuse of unwanted goods, today
unveiled a free web-based software application called CCI (Charity to 
Community Interface) designed specifically to meet the needs of small non-
profit organisations struggling to help their beneficiaries in the present 
economic crisis, whilst addressing serious environmental issues such as 
landfill and carbon emissions.

MySkip's new service, available today at 1500 GMT, enables non-profit
organisations to easily obtain items such as furniture, electronics and
clothing that have been donated by consumers or businesses via the company's
website.

"Charities are facing increasing pressure to fulfil their objectives,
often with dwindling resources and limited budget," said Gary Cope
(http://www.myskip.com/media-centre/corporate_en.php?), CEO of MySkip.
"MySkip believes that by giving non-profits access to our community of
donors, using the latest technology, we are providing organisations with an
alternative, yet guaranteed source of material donations that they actually
require. The organisations can then either sell the items to fund their
operations or give them away for free to their beneficiaries who are in
desperate need of assistance."

A recent survey conducted by the Charity Commission
(http://www.charity-commission.gov.uk/) reveals that 52 percent of charities
in England and Wales have been hit by the credit crunch. The findings also
show that 58 per cent of those affected have experienced a decrease in
income.

MySkip feels that by fostering closer relationships between charities and
donors, using information and communication technology, the public will help
organisations to meet their obligations towards the most disadvantaged within
the community.

One of the first non-profit organisations to pilot MySkip's new service
for charities is the London Community Recycling Network
(http://www.lcrn.org.uk/ ) (LCRN), which comprises of more than 100 members
including charities, social enterprises and other non-profits. "We are
delighted that MySkip has developed an innovative software application (CCI)
that assists the very organisations we represent whilst promoting reuse,"
said Hannah Kowszun, Communications Manager and Membership Coordinator at the
London Community Recycling Network. "We encourage the public to pause before
throwing away an item because in all likelihood that worn jacket, old bicycle
or creaky bed could be reused by someone who is in need of a helping hand."

How the service works

Charities wishing to use the free software programme (CCI) simply need to
register with MySkip in order to start receiving items from the company's
community of reuse-minded donors by selecting the items they want to receive
from a menu of 12 categories The installation process takes minutes and only
requires the charity's representative to have an email and/or mobile for
alerts.

If a MySkip member wants to give charities first pick at their unwanted
item, the member simply needs to select this option when posting the unwanted
goods to the website using a personal computer or mobile phone
(http://www.myskip.com/via-mobile_en.php?&plang=en ) (by sending a photo to
text code 65005). If no charity selects the item within 24-hours, the item is
automatically made available to its members.

"Companies such as MySkip have the technology, best practices and
commitment to assist charities through these difficult times," said Alex
Green, CEO at The Vine Project (http://www.thevineproject.org/), a reuse and
training organisation in South London. "MySkip has developed an offering that
makes it easier for us to acquire the items that we desperately need such as
sofas and beds, within a matter of days, at no cost to us."

MySkip is working to reduce the amount of waste shipped to landfill

Since last April, thousands of MySkip members have collectively saved
more than 117 tonnes of waste (equivalent to the weight of 14 double-decker
Routemaster buses) from going to landfill by simply reusing everyday items.
117 tonnes of waste is equal to 539 tonnes of carbon emissions (2) and,
according to Defra
(http://www.defra.gov.uk/ENVIRONMENT/waste/strategy/strategy07/pdf/waste07-annexes-all.pdf)
, reuse saves nearly five times the amount of carbon emissions
from entering the atmosphere than recycling one tonne of aggregated waste.(3)

(1) Cost for uploading an item via MMS is 50p excluding standard network
charges. Reserving an item using your mobile is GBP1 excluding standard
network charges. No charge for text alerts unless an item becomes available.
The alert then costs 25p per text excluding standard network charges.

(2) This number was calculated by multiplying 117 tonnes of waste with
Defra's aggregated emission factor (4.6) for recycling one tonne of
aggregated waste.

(3) See Defra's report "Waste Strategy Annual Progress Report 2007/08"
(http://www.defra.gov.uk/ENVIRONMENT/waste/strategy/strategy07/pdf/waste-strategy-report-07-08.pdf)
published on 10 July 2008.

About MySkip.com

MySkip uses innovative technology to effect positive change in the way
individuals, non-profits, businesses and governments work together to promote
the social, environmental and economical benefits of reuse, including
reducing the amount of waste sent to landfill, minimising dangerous carbon
emissions and helping those in need obtain material goods. More than 100
celebrities, politicians and business leaders from around the world have
endorsed MySkip's cause:The Dalai Lama; Rt. Hon David Cameron MP; Sir David
Attenborough; Grammy Award winners Sheryl Crow and Peter Gabriel; Gordon
Ramsay; Bafta winner Ricky Gervais; Bloomberg; Bang & Olufsen; President
Nicolas Sarkozy; The Chinese Government; Barclaycard; Specsavers; Superdrug;
Lloyds TSB; and J Sainsbury's, etc. For more information, please visit
http://www.myskip.com. Follow us on Twitter at http://twitter.com/myskipcom.