OTTAWA, Canada, April 6 /PRNewswire/ --

- Increase Subscriber Satisfaction and Comply With Proposed EU Data
Roaming Regulations

Bridgewater Systems (TSX: BWC), the mobile personalization company, today
announced that mobile operators can prevent 'bill shock,' comply with
proposed European Union (EU) mobile data roaming regulations, and deliver
personalized services with the Bridgewater(R) Policy Controller with Smart
Caps(TM).

News

    - Bill shock occurs when a subscriber inadvertently runs up high
      mobile data bills while travelling or downloading applications.
      The EU has proposed new regulations that cap mobile data roaming
      fees to alleviate bill shock. By as early as March 1, 2010,
      subscribers may be able to opt for a maximum personal data roaming
      limit and be warned when they reach 80% of that limit. If
      subscribers have not opted for a limit, a set limit would be
      imposed automatically.

    - Mobile operators can comply with proposed EU regulations and
      deliver personalized services using the Bridgewater Policy
      Controller with Smart Caps. Smart Caps are precise policy controls
      that adjust usage levels based on real-time factors such as the
      subscriber's data consumption during a mobile data session,
      roaming status, and level of network congestion.

    - This enables operators to:

    - Improve satisfaction and reduce churn by proactively notifying
      subscribers when they are near their data roaming charge or
      usage limit to prevent bill shock. Operators can also provide
      real-time choices like service extensions or data usage boosts
      to drive incremental revenues.

    - Deliver personalized services including applications on demand,
      promoting new applications with a day pass or a trial period
      with no usage limit, multiple flat-rate tiers, and special
      event based offers.

    - Empower subscribers to set their own policies by providing
      self-service portals that allow them to set data roaming
      thresholds and notifications, and implement these changes in
      real-time.

    - The Bridgewater Policy Controller is a PCRF-compliant policy
      control function that provides real-time network, application, and
      subscriber policies that allow operators to offer personalized
      services, lower operational costs, and generate incremental
      revenues.



Quotes

David Vorhaus, Senior Analyst, Yankee Group

"As mobile operators are tasked with ensuring tight control of subscriber
activity and delivering highly personalized services to each subscriber, a
dedicated policy management and control solution is a must. Not only does
this enable compliance with the EU's proposed regulations around roaming
limits, but it can spur revenue growth through the introduction of new
services, bandwidth boosts, applications on demand and other value-adds."

David Sharpley, Senior Vice President, Bridgewater Systems

"Subscribers want real-time control over their mobile experience
including service plans, billing, and applications. The market leading
Bridgewater Policy Controller with Smart Caps provides a unique approach to
preventing 'bill shock' and enabling mobile operators to offer personalized
services that improve the subscriber's mobile data experience, generate new
revenues, and reduce churn."

Tags / Keywords
    Bridgewater Systems, Smart Caps, bill shock, EU Mobile Data Roaming,
    Policy Controller, PCRF, UMTS, GSM, Fair Usage, Yankee Group



Links

http://www.bridgewatersystems.com/eu-data-roaming.aspx

http://www.europarl.europa.eu/news/expert/infopress_page/058-51302-068-03-11-909-20090309IPR51301-09-03-2009-2009-false/default_en.htm

http://www.bridgewatersystems.com/Policy-Controller.aspx

http://www.bridgewatersystems.com/Assets/Downloads/Whitepapers/Policy_Control_Smart_Caps.pdf

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization suite
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller
(AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R)
Home Subscriber Server (HSS). More than 120 leading service providers
including America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell,
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver
innovative mobile services to over 150 million subscribers. For more
information, visit us at http://www.bridgewatersystems.com.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, +1-613-591-9104 extension 2032; Sam
Harrisingh, MS&L EMEA, sam.harrisingh@mslworldwide.com, 
Tel: +44(0)20-7878-3137