ATLANTA and PARIS, April 6 /PRNewswire/ --

- Digital Element's IP Intelligence Helps European Seismological
Organization Accurately Identify Affected Locations in Less Than 10 Minutes

By tracking the number of hits to its website after an earthquake, the
European-Mediterranean Seismological Centre (EMSC) 
(http://www.emsc-csem.org/), based in Arpajon, France, can accurately measure 
the impact of the event, in near real time. EMSC is using Digital Element's 
IP (http://www.digital-element.net/) Intelligence technology 
(http://www.digital-element.net/our_technology/our_technology.html) to
accurately detect the areas affected by an earthquake based on the geographic
location of each site visitor.

A number of seismological centers have websites that collect real-time
earthquake information, but EMSC has developed an original system to organize
the data into "felt maps" 
(http://www.emsc-csem.org/imgs/Sarajevo_31032009.gif) that determine where
earthquakes are felt, regardless of their magnitude. While traditional
seismological procedures can take up to several hours to register the impact
of an earthquake, felt maps can provide in-situation information on the
impact of an occurrence in less than 10 minutes.

"This approach focuses on the reaction of the population rather than the
physical seismological data from the earthquake itself," said Remy Bossu,
Secretary General, EMSC. "Measuring the extent of an earthquake as quickly as
possible is critical to determining the impact to surrounding population
centers and their infrastructures. Therefore, we needed to have the most
reliable source for IP location. We evaluated all vendors in the marketplace
and found Digital Element's IP Intelligence solution to be the most
accurate."

Once an earthquake is felt, witnesses often rush to the EMSC website to
find out the cause of the shaking. This is often the first expression of a
felt earthquake -- a surge in the site's hit rate. In order to find out where
the earthquake was felt, EMSC uses IP Intelligence to identify site visitors'
geographic locations down to a city level. The locations exhibiting increases
in visitors are then automatically mapped. The system is also capable of
mapping damaged areas, as they are characterized by a significant lack of
visitors.

"We have been able to create an amazingly relevant, yet non-traditional
application, for our IP Intelligence solution," said Frank Bobo, Vice
President of Business Development for Digital Element. "Even though EMSC has
operated felt maps for some time now, we are excited to bring the needed
technology capabilities to accurately tie IP addresses to locations across a
number of different countries. EMSC's use of our technology validates the
important role geography plays even in the online world."

Every year, millions of people around the world experience earthquakes.
In the last two years, EMSC's felt maps have been triggered about 40 times
for earthquake events in Europe and the Mediterranean, ranging from magnitude
2.7 to 6.1.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP
Intelligence, a non-invasive, privacy-sensitive technology that automatically
uncovers geographic information, connection speed, domain name, ISP, language
and other characteristics about online users based solely on their IP
addresses. This knowledge enables online businesses to customize content for
more accurate and profitable online interactions, making it ideal for
targeted advertising, content localization, geographic rights management,
local search and enhanced analytics. Digital Element's patented IP
Intelligence solution with its exceedingly accurate geolocation capabilities
is used by industry-leading advertising networks, web publishers, search
engines, social networks, e-tailers, analytics platforms, and online
enterprises around the world to revolutionize the way people experience the
Internet.

Digital Element is a business unit of Digital Envoy, part of Landmark
Interactive, a Landmark Media Enterprises Company. For more information about
Digital Element, visit http://www.digital-element.net.

About European-Mediterranean Seismological Centre

The European-Mediterranean Seismological Centre (EMSC) is an
international, non-governmental, and non-profit association based at the
Laboratoire de Detection et de Geophysique (LDG) of the French Atomic Energy
Commission in Essonne (http://en.wikipedia.org/wiki/Essonne), France. The
EMSC's activities include scientific projects and developments related to
seismic monitoring and seismic hazard. In addition to its scientific
activities, EMSC aims to improve research and collaboration in seismology,
and runs an operational alert system for potentially damaging earthquakes in
the Euro-Med region and large events worldwide as part of its real-time
earthquake information system available at www.emsc-csem.org.