Astadia Announces New Release of the Marketing Desktop


DALLAS and LONDON, April 7 /PRNewswire/ --

- New release supports multi-currency for international customers

Astadia, the leader in Cloud Computing consulting, and one of
salesforce.com's leading system integrators, announced today at
salesforce.com's Cloudforce London event a new release of its Marketing
Desktop(SM) product to support international salesforce.com customers.

The product, a Marketing Resource Management (MRM) solution, enables
marketing teams to effectively manage their marketing resources seamlessly
with Salesforce CRM and provides transparency to all activities to optimize
resource performance, while continually measuring key metrics and program
level return on investment (ROI). The latest version of Marketing Desktop
enables multi-national organizations to conduct business in local currencies.

"We've seen demand from companies both large and small that are serious
about improving the effectiveness of their marketing efforts," said Ron
Goldman, Astadia's product manager. "In today's demanding financial climate,
marketing teams are under continual pressure to demonstrate results from
their marketing expenditures. Our ground breaking product takes campaign
management to a whole new level allowing the marketing manager to manage
personnel resources, marketing calendars, budgets, partners, and other
marketing assets all from highly intuitive dashboards and reports within
Salesforce CRM."

"Having access to an integrated marketing campaign dashboard gives my
team visibility into marketing campaign effectiveness," stated Gloria
Santilo, marketing communications director at Cast Iron Systems. "It allows
us to quickly focus our resources on the best performing programs and sort
our campaigns according to numerous criteria ensuring more balanced lead
generation programs across the sales regions."

"Astadia has done a great job making salesforce.com customers successful
with cloud computing for CRM and custom application development," said
Kendall Collins, CMO, salesforce.com. "Astadia's latest release is a 100%
native Force.com application that benefits from salesforce.com's proven
multi-tenant real-time global infrastructure. The product is a natural
extension for companies currently managing their sales and marketing
activities with Salesforce CRM to also include management of marketing
resources."

To learn more about the Marketing Desktop Release 2.0 visit
http://www.astadia.com/solutions/marketingdesktop.aspx or email us at
mktdesktop@astadia.com.

About Astadia

Astadia is a global business consulting, Cloud Computing and SaaS
solutions company. We help clients of all sizes improve results by
transforming business processes and technologies. With a passion for quality
and experience earned from thousands of client initiatives, Astadia
consultants positively impact the sales, marketing, and customer service of
clients around the corner and around the globe. Astadia is the largest
deployment partner for a number of leading SaaS companies including
salesforce.com, and Eloqua.

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.