BASF Podcast: The Chemical Reporter - Why do you Wince When you Bite Into a Lemon?


LUDWIGSHAFEN, Germany, April 15 /PRNewswire/ --     If someone is brave enough to bite into a lemon, then you
can instantly tell from their expression that it wasn't exactly a pleasant
experience. There's a reason why we can perceive the taste of sour. If
something is too acidic, then it sends a signal to the brain. In entertaining
episodes our Chemical Reporter answers questions of our Podcast listeners on
Chemistry in our everyday life.

Direct subscription via RSS-Feed or iTunes (search for "basf"):
    http://corporate.basf.com/en/podcast/reporter.xml

    Podcast The Chemical Reporter, English edition:
    http://www.basf.com/podcast

    More podcasts:
    Podcast Chemistry of Innovations: http://www.basf.com/podcast



This podcast is the audible innovation magazine of BASF. Discover every
month how Chemistry can help to shape our future. The actual episode is on
"Lithium Ion Batteries - The Energy Store of the Future".RSS-subscription:
http://corporate.basf.com/en/podcast/innovation.xml

Direct subscription of BASF Podcasts via RSS-Feed

    http://corporate.basf.com/en/podcast/reporter.xml
    http://corporate.basf.com/en/podcast/innovation.xml



Direct iTunes subscription when iTunes is installed (or search for
"basf"):

http://phobos.apple.com/WebObjects/MZSearch.woa/wa/search?submit=seeAllLockups&entity=podcast&term=BASF&media=podcast

The use of the audio material is royalty-free. We appreciate information
on the use to podcast@basf.com.

BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics and performance products to
agricultural products, fine chemicals as well as oil and gas. As a reliable
partner BASF helps its customers in virtually all industries to be more
successful. With its high-value products and intelligent solutions, BASF
plays an important role in finding answers to global challenges such as
climate protection, energy efficiency, nutrition and mobility. BASF posted
sales of more than EUR62 billion in 2008 and had approximately 97,000
employees as of the end of the year. BASF shares are traded on the stock
exchangesin Frankfurt (BAS), London (BFA) and Zurich (AN). Further
information on BASF is available on the Internet at http://www.basf.com.

A Podcast is available at:
    http://www.presseportal.de/pm/16344/1387363/basf_se

    Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:
    BASF SE
    Rainer Mueller-Mueffelmann
    Environmental Policy & Innovations
    Phone: +49-621-60-41040
    Fax: +49-621-60-20548
    E-Mail: podcast@basf.com

© PR Newswire Association LLC.

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