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comScore Reveals Top 15 Online Banking Properties in Europe
LONDON, April 16 /PRNewswire/ -- - 1/3 of Total European Internet Audience Visited Online Banking Sites in February - comScore Chairman Gian Fulgoni and SVP Paul Goode to Speak at Valencia Festival of Media comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its first ever ranking of the most visited online banking properties in Europe, based on February 2009 data from the comScore World Metrix audience measurement service. In total, 104 million European Internet users visited an online banking property during the month, representing more than one-third of Europe's total online population. (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO) Credit Agricole Ranks as the Most Popular Online Bank in Europe In February, the most popular online banking property in Europe was French-owned Credit Agricole, with 8.9 million visitors, followed by two U.K. properties, Lloyds Banking Group plc (7.3 million visitors) and The Royal Bank of Scotland (7 million visitors). HSBC, the world's most popular non-U.S. banking property, ranked seventh with 5.3 million European visitors. "Banking has become an important online consumer activity, and this is especially true in these uncertain economic times," said comScore co-founder and chairman, Gian Fulgoni. "The global recession has made people more aware of the value of money, more focused on their savings, and more determined than ever to keep a close watch on their spending. Online banking has made personal financial management significantly easier, but it also represents an important channel for banks to be able to manage their customer relationships during a time when maintaining customer trust and loyalty is paramount." Top 15 Online Banking Properties Ranked by Total European Unique Visitors (000)* February 2009 Total Europe, Age 15+ - Home & Work Locations Source: comScore World Metrix Total Unique Visitors Property (000) Total European Internet Audience 305,653 Banking 103,586 Credit Agricole 8,927 Lloyds Banking Group plc 7,324 The Royal Bank Of Scotland 6,976 Sparkassen-Finanzgruppe 6,679 Societe Generale 6,538 BNP Paribas 5,902 HSBC 5,269 Barclays Bank 5,210 Citigroup 4,842 Swedbank 4,314 Caisse d'Epargne 4,086 UniCredit Group 4,046 Volksbanken-Raiffeisenbanken 3,667 Rabobank Group 3,213 Grupo Santander 3,082 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Online Banking Penetration Highest in Netherlands Of the 17 European countries individually reported by comScore Media Metrix, online banking usage was highest in the Netherlands, where more than half (52.9 percent) of the country's total online population engaged in the activity. Online banking had the lowest reach in Russia, where only 6 percent of the total online population visited an online banking site in February. Overall, France had the highest share of online banking customers in Europe with 16.9 percent, followed by the U.K. (16.4 percent), Germany (14.3 percent) and Spain (6.2 percent). European Online Banking Reach By Country February 2009 Total Europe, Age 15+ - Home & Work Locations* Source: comScore World Metrix Country % Reach of % Share of Total Country Total European Online Online Banking Population Users Europe 33.9% 100.0% Netherlands 52.9% 6.1% France 49.9% 16.9% Sweden 48.4% 2.7% United Kingdom 46.1% 16.4% Belgium 39.0% 2.0% Germany 38.6% 14.3% Denmark 36.7% 1.2% Spain 35.2% 6.2% Norway 34.4% 1.0% Finland 33.1% 1.0% Ireland 28.4% 0.5% Turkey 28.0% 4.6% Italy 26.9% 5.5% Austria 23.4% 1.0% Portugal 17.2% 0.6% Switzerland 15.9% 0.7% Russia 6.0% 1.7% All Other** N/A 18.0% *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore Chairman and SVP to Speak at Festival of Media, Valencia comScore co-founder and chairman, Gian Fulgoni, will speaking at the Festival of Media, Valencia, on Monday 20 April. Mr. Fulgoni will explain how data can provide both the catalyst and the opportunity for dramatic changes in media markets, and he will share some new insights into what is happening in today's turbulent online advertising industry. Mr. Goode, comScore VP, will also be speaking at the event, alongside the GSMA's Henry Stevens to introduce the joint comScore GSMA Mobile Media Metrics program. comScore will also be present in the press room at the event, offering direct data support to reporters covering the digital media industry. If you are planning on attending and would like to arrange an interview with Mr. Fulgoni or Mr. Goode please contact Jamie Gavin on +44-(0)207-099-1775 or worldpress@comscore.com. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate
