CAMBRIDGE, Massachusetts and LAS VEGAS, April 20 /PRNewswire/ --

- Companies Collaborate to Enhance Video Quality and Content Protection 
on the Web

Today at the 2009 NAB Show, Brightcove Inc., a leading online video 
platform, and Adobe Systems Incorporated (Nasdaq: ADBE) announced an expanded 
strategic alliance to deliver best-in-class online video solutions for 
Brightcove customers around the world. As part of the alliance, both 
companies will collaborate on technology and services that will enhance the 
quality of online video experiences, accelerate the development of content 
protection for rich media using Adobe Flash technology, and facilitate 
desktop tool integration to streamline online video workflows. Additionally, 
the companies intend to work together to offer interoperability between the 
Adobe open media player framework code-named "Strobe", announced today (see 
separate Adobe press release), and the Brightcove online video platform.

"Brightcove is the online video platform for hundreds of major media
companies in 27 countries, each with unique market demands and increasingly
complex requirements around quality and security," said Jeremy Allaire, CEO,
Brightcove. "Extending our collaboration with Adobe provides these media
companies with unparalleled choice and control over video experiences and
distribution on the Web. Together, Adobe and Brightcove will deliver a truly
unique value proposition to the online video market."

With this expanded strategic alliance, Adobe and Brightcove offer one of
the most powerful and comprehensive solutions for broadcasters and media
organizations to deliver secure, up to HD-quality, long-form content to
consumers through standard Web browsers without the need for non-standard
software plug-ins or proprietary technology stacks.

"Adobe has a long history of driving innovation for rich, engaging media
and video experiences on the Web," said Jim Guerard, vice president and
general manager of Dynamic Media at Adobe. "Expanding our successful
long-term collaboration with a market leader like Brightcove and its
significant global reach will further accelerate the adoption of the Adobe
Flash Platform, and pave the way for new initiatives like Adobe Strobe, our
open and extensible media player framework."

The collaboration between the two companies will focus on four strategic
areas:

-- Long form media delivery - The companies plan to collaborate
       to help publishers of premium content take full advantage of the 
       dynamic streaming, encryption, and H.264 delivery capabilities of 
       Adobe Flash Media Streaming Server 3.5 software to deliver up to 
       HD-quality video experiences through the Brightcove platform. The 
       broad reach of the Brightcove platform and its use among top 
       publishers and media outlets worldwide will help accelerate the 
       adoption of these features to more rapidly advance the online video 
       industry.

    -- Content Protection for video viewed via the Adobe Flash Platform - The 
       companies are working on a plan to enable content owners to prevent
       abuse while offering an outstanding end user experience.

    -- Integration with Adobe Creative Suite(R) 4 Production Premium -
       Brightcove and Adobe plan to collaborate to better integrate Adobe
       Creative Suite 4 Production Premium software, including the powerful
       Adobe Media Encoder, with the Brightcove platform to streamline online
       publishing workflows while preserving valuable metadata.

    -- "Strobe" - The companies plan to work together to ensure
       interoperability between the Adobe open media player framework, based 
       on the Flash Platform, and the Brightcove online video platform.



Brightcove and Adobe plan to announce a series of ongoing initiatives as
part of their strategic alliance later this year. The alliance also provides
a framework for marketing and sales activities between the companies to
ensure effective field-level collaboration worldwide.

Brightcove to Present in Adobe Booth at NAB Show

NAB Show attendees will have the opportunity to learn more about
Brightcove's use of the Adobe Flash Platform. Brightcove Senior Vice
President of Marketing Jeff Whatcott will present "Attract, Retain and
Monetize Your Online Audience using the Adobe Flash Platform" in the Adobe
Booth (SL3320), Monday April 20th thru Wednesday April 22nd at 3:00 P.M.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com.

(c) 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the
Adobe logo, Creative Suite, and Flash are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective owners.