LAS VEGAS, April 21 /PRNewswire/ --

- Swarmcast powers Internet TV video for world's leading sports 
broadcaster

NAB -- Swarmcast, the leader in live sports Internet TV, announced today
that Setanta Sports has partnered with Swarmcast to deliver Setanta's new
online video offering, Setanta-i, bringing sports fans both live and
on-demand video of Setanta programming, including the prestigious English
Premier League.

The Setanta-i service offers live streams of all Setanta's main channels
(varying by market) and brings a full screen, TV-like experience to viewers
around the globe available on both a free and pay basis.

Setanta partnered with Swarmcast to ensure a high quality viewing
experience for its audience and to create the necessary foundation for
building a profitable, scalable, and reliable Internet TV offering. Utilizing
their patented Autobahn Live streaming platform, Swarmcast designed and
implemented a video delivery solution for the unique needs of the Setanta-i
product.

Along with Swarmcast, the Setanta-i was built in conjunction with content
management partners Irdeto and interface designers EMC Conchango.

"Swarmcast has proven to be a world-class partner that truly understood
our unique requirements for the Setanta-i service and shared our vision of
creating one of the leading Internet TV platforms in the world. The
commitment to quality and detail from the Swarmcast team around the globe has
been extraordinary." said Stephen Michael, Director of New Media, Setanta
Sports Group.

"Setanta has created a service that meets and exceeds the demands of
their passionate sports audience around the globe. Their leadership and
vision in bringing sports audiences closer to the content they love is
exceptional, and we are delighted to be their partner." said Kelly C. Egan,
Senior Vice President of Business Development at Swarmcast. "As broadcasters
move online, we will continue to provide the foundation to build profitable
Internet TV offerings. Setanta-i is the future of sports online."

About Autobahn Live

The Autobahn Live platform is specifically designed to meet the unique
challenges of delivering high quality live online video at scale. Using
Swarmcast's patented delivery technology, Autobahn Live provides a TV-like
experience for consumers and enables rights holders and broadcasters to build
profitable, scalable and reliable Internet offerings. Platform features
include High Quality Video Delivery, Reporting and Analytics, Content
Protection, Satellite Downlink and Managed Hosting and Encoding. Autobahn
Live is an open platform supporting Flash, Silverlight, Windows Media Player
and multiple CODECS such as H.264 and VC1.

About Setanta Sports

Setanta Sports, the platform-neutral premium sports channel business, is
a leading international pay-TV sports broadcaster operating channels in the
UK, Ireland, North America and Australia. Founded in 1992, its premium sports
content is available to tens of millions of digital homes worldwide.

Setanta Sports in the US

Setanta Sports operates the only dedicated international sports channel
in America. In 2008, the 24-hour TV network aired more than 1,000 live
events, including European and international soccer, such as the Barclays
Premier League, UEFA Champions League, FA Cup, World Cup Qualifiers and the
Carling Cup plus world-class rugby and other sports programming designed to
meet the growing demands of international sports fans.

Setanta Sports in the UK

Setanta operates more sports channels than any other broadcaster in the
UK. Setanta Sports is the most widely-available premium sports broadcaster in
the UK and is available to all digital homes: on satellite, via Freeview,
Virgin Media, Tiscali, BT Vision and by Broadband, ensuring the widest
possible distribution to all sports fans.

Content includes: Barclays Premier League football, FA Cup, England
international friendlies, 2010 World Cup qualifiers involving England,
Scotland, Wales, Northern Ireland and the Republic of Ireland, Clydesdale
Bank Premier League, Blue Square Premier, US PGA Golf, Indian Premier League
cricket, Asia Cup cricket, live Magners League rugby, top-flight boxing,
Ultimate Fighting Championship and action from some of Europe's best football
leagues.

For a full list of Setanta Sports' exclusively live sporting content
please visit www.setanta.com

About Swarmcast

Swarmcast, Inc. is a leading Internet television services company
powering the delivery of HD video over the Internet. Swarmcast's suite of
delivery services enables leading broadcasters and publishers around the
world to offer Internet television to millions of viewers, both live and
on-demand. Headquartered in both Tokyo and Minneapolis with offices in Zurich
and New York, Swarmcast is redefining what is possible for Internet
television for its clients including: Major League Baseball, Setanta Sports,
Raycom Sports, TV Tokyo, Hupo TV and many other broadcasters around the
world. For more information about Swarmcast, please visit
http://www.swarmcast.com

(c)2009 Swarmcast